SPOTLIGHT ON FESTIVE FUNDRAISING
Get inspiration for your year end appeal
CAFOD: Digital Advent campaign with ethical, authentic creative
CAFOD wanted to create a new campaign supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, wasn’t just successful in recruiting new donors – it also put ethical creative front and centre.
Bloody Good Period: Festive period campaign
A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019 – Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.
Bible Society: ‘The Greatest Journey’ Christmas appeal
By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Oxfam: ‘Stay in the Fight’ legacy campaign
This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative.
Blue Dragon Children’s Foundation: ‘Sharing a vulnerability’ emergency appeal
Blue Dragon Children’s Foundation in Vietnam ensured urgency, consistency and transparency in their emergency appeal. As a result, the charity raised much-needed funds and recruited a number of new supporters – all during a time of crisis.
Mind: ‘Everlasting Forest’ digital memorial offers comfort and connection
UK-based charity Mind have created a highly successful donor acquisition product and offered new in memory donors a special supporter experience with this online digital memorial microsite. Click to find out how they used insight to inform the creative and discover the fantastic results.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
Six essential steps to improving your supporter experience
Creating an excellent supporter experience is a marathon, not a sprint. In this article, you will find some useful top tips for giving supporters the best experience possible.
The key to a successful corporate partnership – finding the ‘sweet spot’
What can you do to connect with corporate partners and ensure a long and healthy relationship? In this article, Keith Kibirango celebrates a partnership he admires, and explains why it took a bit of time (and a lot of careful collaboration) to get it just right.
How to write for your most generous eyes and hands
Want to make sure your best givers can physically read what you write? Need to defend why you make some of the copy and design choices you do? Then don’t miss Lisa Sargent’s latest tips on making your fundraising communications accessible to older donors.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
Extra Life: ‘Play Games, Heal Kids’ 24-hour gaming marathon
In this case study, video game enthusiast and fabulous fundraiser Rickesh Lakhani asks: How can a plumber, riding a dinosaur, help raise money for children?
Keep reading to find out!
Age UK: Cadbury ‘Donate Your Words’ corporate partnership
It’s not often that a chocolate bar stops you in your tracks and makes you want to start talking (and donating) to a charity helping older people. But in this case study, you’ll discover how Age UK’s superbly executed brand and fundraising campaign raised both money and awareness in a clever, captivating, and caring way.
Oamaru Blue Penguin Colony: ‘Adopt a penguin’
We are fundraisers, but we are often donors too. In this case study Simone Owens shares how a day out on her family holiday in New Zealand led to a very special penguin adoption... and a very memorable supporter experience.
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