CDE project 13 section 7: bibliography

Written by
The Commission on the Donor Experience
Added
April 23, 2017

Bibliography

Part one

NCVO, ‘Charities’ relationships with donors: a vision for a better future’ (September 2016) https://www.ncvo.org.uk/images/images/about_us/media-centre/NCVO_-_Charities_relationships

_with_donors.pdf

Part two

Simon Sinek, Start with why (London: Penguin, 2009), p.17  

Andy Maslen, Write to Sell (London: Marshall Cavendish, 2009), p.11  

Steve Harrison, How to do better creative work (London: Pearson, 2009), p.36  

Joe Vitale, The Seven Lost Secrets of Success (Ohio: VistaTron, 1992), p. 31  

Adam Ferrier, The Advertising Effect: How to change behaviour (Melbourne: Cambridge University Press, 2014), p. 25  

NFP Synergy, ‘What would encourage people to give to a charity?’ (4 November 2016) http://nfpsynergy.net/press-release/what-would-encourage-people-give-charity-survey-public-attitudes

Thomas H. Davenport & John C. Beck, The Attention Economy (Harvard: Harvard Business School Press, 2001)  

Daniel M. Hausman, Preference, Value, Choice and Welfare (New York: Cambridge University Press, 2012), p. x (part of introduction)  

Nina Simon, The Art of Relevance (California: Museum 2.0, 2016), p.31  

Dilip Bhattacharjee, Keith Gilson and Hyo Yeon, ‘Putting behavioural psychology to work to improve the customer experience’ (March 2016)

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/putting-behavioral-psychology- to-work-to-improve-the-customer-experience  

Daniel Kahneman, Thinking Fast And Slow (London: Penguin, 2012)  

Kevin Schulman (Donor Voice) ‘Ask Less, Make More’ http://www.thedonorvoice.com/ask-different-make-more/

Roger Craver, ‘Raise more, Ask Less’ (14 April 2015) http://www.theagitator.net/direct-mail/raise-more-ask-less-part-1/

John Caples, Tested Advertising Methods (London: Prentice Hall, 1998)  

Paul Dolan, Happiness by Design (London: Penguin, 2014) p. xix (part of the introduction)  

Daniel M. Hausman, Preference, Value, Choice and Welfare (New York: Cambridge University Press, 2012), p. 6  

Rory Sutherland, The Wiki Man (London: Ogilvy Group UK, 2011), p155  

Alok Jha (Lieberman quoted within), ‘Where belief is born’ (30 June 2005) https://www.theguardian.com/science/2005/jun/30/psychology.neuroscience

Beth Breeze, ‘Charitable giving is often driven by personal taste, not perceived need’ (15 September 2011) https://www.theguardian.com/voluntary-sector-network/2011/sep/15/personal-taste-drives-charitable-giving

Daniel Goleman, Emotional Intelligence (London: Bloomsbury, 1996), p.6  

Rogare, ‘Relationship Fundraising: Where do we go from here? Vol 1-4’ https://www.plymouth.ac.uk/schools/plymouth-business-school/relationship-fundraising

Royal Mail Market Reach, ‘Want To Talk To Me? What customers want in exchange for their personal information’ (June 2015)

http://www.royalmail.com/business/system/files/Royal-Mail-MarketReach-UK-Consumer-Data-Permissions- Report-2015_0_0.pdf  

Fastmap, ‘Consent Guide’ (October 2016) http://www.fastmap.com/consent-guide

Abila, ‘What matters most to donors’ (2015)

http://www.abila.com/wp-content/uploads/2015/12/Abila-Donor-Engagement-Study.pdf  

RootCause, ‘What information do donors want’ (2015) http://www.rootcause.org/docs/Blog/Informed_Giving_Full_Report.pdf

Bloomerang, ‘Nonprofit Donor Loyalty Primer’ (2014)

https://i2.wp.com/fundraisingcoach.com/blog/wp-content/uploads/2013/04/GuestPost-Jay-Love-Why- Donors-Stop-Their-Support.png  

Joe Vitale, The Seven Lost Secrets of Success (Ohio: VistaTron, 1992), p. 17  

Harold Sumption, ‘The shy pioneer’ (12 May 2016) http://sofii.org/article/harold-sumption-the-shy-pioneer

Abila/AFP, ‘What matters most to donors’ (2015)

http://www.abila.com/wp-content/uploads/2015/12/Abila-Donor-Engagement-Study.pdf  

Giles Pegram, ‘A Brief History of Fundraising’ (9 May 2016), 101fundraising.org http://101fundraising.org/2016/05/brief-history-fundraising/

Stephen P Anderson, ‘The Fundamentals of Experience Design’ (date unknown) http://www.poetpainter.com/thoughts/files/Fundamentals-of-Experience-Design-stephenpa.pdf

Nina Simon, The Art of Relevance (California: Museum 2.0, 2016), p75  

John Caples, Tested Advertising Methods (London: Prentice Hall, 1998)  

Rogare, ‘Relationship Fundraising: Where do we go from here? Vol 1-4’ https://www.plymouth.ac.uk/schools/plymouth-business-school/relationship-fundraising

Matt Watkinson, The The Principles Behind Great Customer Experiences (London: Pearson, 2013), p.184

Dilip Bhattacharjee, Keith Gilson and Hyo Yeon, ‘Putting behavioural psychology to work to improve the customer experience’ (March 2016)

http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/putting-behavioral-psychology- to-work-to-improve-the-customer-experience   

Albert Enstein quotation

http://quoteinvestigator.com/2010/05/26/everything-counts-einstein/

Part three

Emma, (MarketingSherpa cited within article), ‘Variety is the spice of email’ http://myemma.com/blog/article/part-building-effecti

Rogare, ‘Relationship Fundraising: Where do we go from here? Vol 1-4’ (2016) https://www.plymouth.ac.uk/schools/plymouth-business-school/relationship-fundraising

Richard Evans (Silverpop), ‘Three forms of data that drive dialogue’ (2011) http://www.slideshare.net/Silverpop/building-aworldclassemailpreferencecenter

Shanna Thompson (ResponseMedia), ‘What is the value of a preference center?’ (20 October 2014) http://www.responsemedia.com/what-is-the-value-of-a-preference-center/

Carolyn Nye (PracticalEcommerce), ‘Pros and Cons of Email Preference Centers’ (15 March 2016) http://www.practicalecommerce.com/articles/97939-Pros-Cons-of-Email-Preference-Centers  

Discount Theatre.com case study example

http://www.discounttheatre.com/newsletter-signup  

Lastminute.com case study example

http://www.lastminute.com  

HomeDepot case study example

http://www.practicalecommerce.com/articles/97939-Pros-Cons-of-Email-Preference-Centers  

Easter Mountain Sport case study example

http://www.experian.com/marketing-services/case-studies-eastern-mountain-sports.html 

Econsultancy case study example

https://www.econsultancy.com/blog/65016-a-guide-to-structuring-your-email-marketing-program  

Solar Aid case study example

https://solar-aid.org/donate/d...

Click on the image below to see Project 13 summary only - PDF format

Click on the image below to see Project 13 in full - PDF format

About the author: The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.

Recent Articles

I’m a fundraiser because…

Being a fundraiser is more than just a job for Ask Direct founder and leading Irish fundraiser Damian O’Broin.

Read more

Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective

Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?

Read more

Congratulations to friend of SOFII Lyndall Stein!

Lyndall Stein, a legend among fundraisers and activists, deservedly won the Lifetime Contribution Award at the 2017 National Fundraising Awards.

Read more

Serve or inspire? That is the question

Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.

Read more

What the gender pay gap is – and what it isn’t

In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it's time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.

Read more