Ken Burnett’s two great stories.

Here are two grainy, shaky but very inspiring stories; Gabriella’s new feet and The worst tourist in the world.

Written by
Ken Burnett
Added
February 06, 2010


About the author: Ken Burnett

Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). His latest – and in his view, most important – book is Storytelling can change the world, just published by The White Lion Press.

Ken is also SOFII's managing trustee.

Related case studies or articles

The emotional brain

Seasoned fundraiser Ken Burnett says of his latest article, The Emotional Brain, ‘It seems to me that fundraisers don’t know as much as they might about what it is that makes people give and why; what makes them loyal or repeat donors and what binds them to our cause above other causes, come what may. So I’m fairly sure that the emotional brain is the most important subject I’ve written about in a long time. Working on it has quite altered my view of what, as fundraisers, we should be doing when we acquire and then communicate with our donors.’

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Magic moments part one: how small beginnings inspire great causes

In this article Aline Reed and Ken Burnett describe some great founding moments – how small beginnings can inspire great causes.

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Magic moments part two: how some of the world’s best causes got started

SOFII casts its spotlight on the early instants of inspiration that gave rise to the Royal Society for the Protection of Birds, Greenpeace, Centrepoint, Freedom from Torture, NSPCC, the Fred Hollows Foundation and University College London

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The gold standard in fundraising, part 2: exceeding expectations.

Final part of a conversation about transformational fundraising that Giles Pegram and Redmond Mullin had recently with SOFII’s Ken Burnett.

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How to grow income rapidly, at a reasonable cost, retaining donor loyalty along the way

In Relationship Fundraising, the classic read for all fundraisers, Ken Burnett takes us carefully through the fundamentals of good fundraising. Ken reminds us that a unique relationship exists between donors and the causes they support, and shows us how to preserve and develop that relationship.

Review by Neil Sloggie.

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