Legacy of Hope newsletter and reply form, from Bread for the World, USA

Written by
SOFII
Added
April 09, 2015

Legacy of Hope 4-page newsletter plus reply form Bread for the World is a progressive, faith-based lobbying organisation that seeks to eradicate hunger in the United States and around the world. With more than 50,000 members and a large Capitol Hill staff, the organisation for a long time was the nation’s largest grassroots lobby in Washington, DC, and is still one of the most highly visible. Its efforts have borne fruit in Congressional and Presidential action leading to billions of dollars in hunger relief funds and in persuading the US government to sign on to debt relief for the planet’s poorest countries. This direct mail package enclosed a newsletter for the Bread for the World ‘Legacy of Hope’ giving society, which has raised millions of dollars in bequests to support the organisation’s work. Note the attention to legacy giving options on the reply device. Response to such appeals is slight, but with the average bequest in the USA at some $35,000, a small number of legacies can go a long way.

- Mal Warwick

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

From the Mythsmashers: is fundraising all about the money?

What is fundraising all about? If you think it’s all about making money, then think again. Claire Hughes talks you through how we can all smash this fundraising myth.

Read more

26 tips for more effective fundraising writing

Write like a tabloid journalist. Use emotion, even overdo it. Write a paragraph about your donor. These are just three tips of 26 from the great Jeff Brooks (of the Bad Ads Showcase fame) that will help you become the best writer possible. 

Read more

Fundraising stripped naked: what matters in the end?

Freelance copywriter Jennifer Ruthe takes us back to basics and shares her top tips for how to be a successful fundraiser, even on a shoestring budget. From 'My first weeks as a fundraiser', SOFII’s series for those starting out in the profession.

Read more

World-changers at Work presents: SuperTeds

These ten inspirational TED Talks lay out frameworks for making the world a better, fairer place through our work environments and interactions with those around us.

Read more

From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth.

‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.

Read more

Also in Categories



Tags