Legacy of Hope newsletter and reply form, from Bread for the World, USA

Written by
SOFII
Added
April 09, 2015

Legacy of Hope 4-page newsletter plus reply form Bread for the World is a progressive, faith-based lobbying organisation that seeks to eradicate hunger in the United States and around the world. With more than 50,000 members and a large Capitol Hill staff, the organisation for a long time was the nation’s largest grassroots lobby in Washington, DC, and is still one of the most highly visible. Its efforts have borne fruit in Congressional and Presidential action leading to billions of dollars in hunger relief funds and in persuading the US government to sign on to debt relief for the planet’s poorest countries. This direct mail package enclosed a newsletter for the Bread for the World ‘Legacy of Hope’ giving society, which has raised millions of dollars in bequests to support the organisation’s work. Note the attention to legacy giving options on the reply device. Response to such appeals is slight, but with the average bequest in the USA at some $35,000, a small number of legacies can go a long way.

- Mal Warwick

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

World-changers at Work presents: SuperTeds

These five inspirational TED Talks lay out frameworks for making the world a better, fairer place through our work environments and interactions with those around us.

Read more

IWITOT at IFC: Save the Children ‘Most Shocking Second a Day’

For I Wish I’d Thought Of That at the International Fundraising Conference 2018, Spriha Shrestha of Restless Development Nepal explained why she wishes she'd thought of this iconic video campaign from Save the Children.

Read more

Opinion: an ethical, principled approach to donors and fundraising. Part 2.

How the World Land Trust approached its fundraising strategy, and which forms it avoided to remain, in its opinion, more ethical and principled.

Read more

Appendix 3: Criticising other charities - World Land Trust’s approach.

John Burton discusses criticising other environmental charities’ fundraising strategies in an appendix to his articles on the World Land Trust’s approach.

Read more

Appendix 2: What happens if World Land Trust raises more money than is targeted in an appeal?

How does a charity respond to raising more money than expected? A fascinating insight from John Burton.

Read more

Also in Categories



Tags