Legacy of Hope newsletter and reply form, from Bread for the World, USA

Written by
SOFII
Added
April 09, 2015

Legacy of Hope 4-page newsletter plus reply form Bread for the World is a progressive, faith-based lobbying organisation that seeks to eradicate hunger in the United States and around the world. With more than 50,000 members and a large Capitol Hill staff, the organisation for a long time was the nation’s largest grassroots lobby in Washington, DC, and is still one of the most highly visible. Its efforts have borne fruit in Congressional and Presidential action leading to billions of dollars in hunger relief funds and in persuading the US government to sign on to debt relief for the planet’s poorest countries. This direct mail package enclosed a newsletter for the Bread for the World ‘Legacy of Hope’ giving society, which has raised millions of dollars in bequests to support the organisation’s work. Note the attention to legacy giving options on the reply device. Response to such appeals is slight, but with the average bequest in the USA at some $35,000, a small number of legacies can go a long way.

- Mal Warwick

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

What the gender pay gap is – and what it isn’t

In the wake of the furore around pay at the BBC, experienced fundraiser Beverley Callaghan says it's time to clear up the confusion around the gender pay gap, and how this affects the voluntary sector.

Read more

CDE project 6 section 3.4: emotional intelligence

Being more emotionally connected to each other on fundraising teams is more rewarding. And, being more emotionally open and connected to our donors raises more money.

Read more

CDE project 6 the full contents and purpose

Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.

Read more

CDE All the project summaries in one report

CDE All the project summaries in one report here.

Read more

CDE Contents

List of all the CDE project summaries and where to find them on SOFII.

Read more

Also in Categories



Tags