Written by
Kate Sunners
Jennifer Stephan
Maeve Henry
Tom Martin
Sharon Guess
Jacqueline Dager
Kirstie Connah
Anton Elbers
Annie Perez
Abi Betts
Alexandra Broekema
Alessandra Fantuzi
Alice Kennedy
Anastasia Logan
Alicia Luther-Jones
Adriana Williams
Jack Scammell
Amy English
Michael Turnley
Amanda Abraham
Abi Aftalion
Ade Ajeigbe
antonio alvarenga
Antony Angeli
Antony Angeli
Nur Anisah
Amanda
Anna Avital
A Aziz
Aoife Breheny
Annalise Baird
Amanda Balaban
Ann Barnard Ball
Abigail Battisto
Abbey Tosswill
Abbie Cooper
Abby Peck
Abby Nafziger
ABCR - The Brazilian Fundraisers Association
Angelisa Belden
abeline van der bijl
Abi Mills
Abi Aftalion
Abigail Allen
Abi Fisher
Abigail McMillan
Lucy Chapman
Abigail Luthmann
Alison Bloom
Amy Bottali
Alison Bough
Isaac Abraham
Anne Brasie
Amy Bresslour
Angie Brickhouse
Amy Brown
Alliaon Brown-Corson
Amanda Bruehl
Anne Marie Butler
Alisdair Caulfield
Amanda Cable
Alex Calderon
Anna Campitelli
A Caschetta
Amy Doore
Agnes Champagne
Alison Chisholm
Angela Johnson
Aoife Cooney
Alex Cooper
Angela Corso
Alison Costa
Karen Crumback
anna crago
Ann Criswell
Joseph Oladosu
Lara Noormahomed
Andrea Miller
Adriane Dade
Adam Buckles
Adam Waldock
Adam Weinger
Adarsh Sharma
Adam Bailey
Adelaide Thompson
Addy Wetzler
Ade Ajeigbe
Ade Ajeigbe
Ade Ajeigbe
Amy Dean
Adele Armstrong
Adele Turnbull
Adelia Marchese
Anne Derby
Kristie Lockhart
Annemarie Devlin
Adil Husseini
Zhaniya Adilova
Aditi Mishra
​Aditi Srivastav
Added

About the author: ABCR - The Brazilian Fundraisers Association

ABCR - The Brazilian Fundraisers Association

ABCR was founded in 1999 by a group of fundraisers and consultants in Brazil that were inspired by other associations around the world.

About the author: Adam Buckles

Adam Buckles

Adam Buckles is the Global Legacy Specialist for Amnesty International’s International Secretariat. His current role involves working with AI’s country teams to build and establish legacy programmes all over the world. Adam has over a decade of experience in all aspects of legacy fundraising, and has worked with large and small INGOs to increase their legacy income. He has a wife, two daughters and a dog called Juno.

About the author: Adil Husseini

Adil Husseini

Adil currently leads the fundraising and marketing activities of the DEC. His previous roles have included Head of Marketing & Communications at Islamic Relief, Producer at Time Lapse Media, and Associate Producer at European Broadcast Ltd.

About the author: ​Aditi Srivastav

​Aditi Srivastav

I have been a fundraiser for just over a year, starting as a Major Donors fundraiser at Prince’s Charities and now as Supporter Retention & Development Coordinator at Plan UK. I’ve found that my background in Journalism and development studies makes me passionate about individual giving, audience insight and getting creative with the actual mailing pack! I’ve grown up in New Delhi and only moved to London 3 years back. My everyday motivation to raise funds comes from having worked with Street Children on railway platforms and people living in Delhi’s slums.

Recent Articles

The A to Z of writing fundraising appeals: T to Z

Words of wisdom, notions of tone and urgency and the central importance of YOU - all are covered in this last entry in Steve Lynch’s A to Z of writing fundraising appeals.

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The A to Z of writing fundraising appeals: M to S

We bring you part three of copywriter Steve Lynch’s superb A to Z, exploring everything from the value of a good slogan to lessons taken from his mother and George Orwell. Stay tuned for T to Z, coming soon.

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SOFII’s July must-reads

Do you know how to properly thank your donors? Does your copywriting need a boost? Do you want to tap into the potential of gaming? Would you like to read an inspirational and emotional piece of storytelling? All these questions and many, many more are addressed in this month’s collection of SOFII must-reads from Pamela Grow and Craig Linton.

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The A to Z of writing fundraising appeals: G to L

From grammar to the length of fundraising copy via important takes on jargon, headlines and even Rudyard Kipling, Bluefrog’s Steve Lynch continues to take a fun and informative linguistic foray through fundraising essentials.

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The A to Z of writing fundraising appeals: A to F

Writing a good appeal is a big undertaking and isn’t as easy as some may think. In this handy guide Blue Frog London’s Steve Lynch gives a handy alphabetical guide to the dos and don’ts of writing a fundraising appeal.

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More from Kate Sunners Jennifer Stephan Maeve Henry Tom Martin Sharon Guess Jacqueline Dager Kirstie Connah Anton Elbers Annie Perez Abi Betts Alexandra Broekema Alessandra Fantuzi Alice Kennedy Anastasia Logan Alicia Luther-Jones Adriana Williams Jack Scammell Amy English Michael Turnley Amanda Abraham Abi Aftalion Ade Ajeigbe antonio alvarenga Antony Angeli Antony Angeli Nur Anisah Amanda Anna Avital A Aziz Aoife Breheny Annalise Baird Amanda Balaban Ann Barnard Ball Abigail Battisto Abbey Tosswill Abbie Cooper Abby Peck Abby Nafziger ABCR - The Brazilian Fundraisers Association Angelisa Belden abeline van der bijl Abi Mills Abi Aftalion Abigail Allen Abi Fisher Abigail McMillan Lucy Chapman Abigail Luthmann Alison Bloom Amy Bottali Alison Bough Isaac Abraham Anne Brasie Amy Bresslour Angie Brickhouse Amy Brown Alliaon Brown-Corson Amanda Bruehl Anne Marie Butler Alisdair Caulfield Amanda Cable Alex Calderon Anna Campitelli A Caschetta Amy Doore Agnes Champagne Alison Chisholm Angela Johnson Aoife Cooney Alex Cooper Angela Corso Alison Costa Karen Crumback anna crago Ann Criswell Joseph Oladosu Lara Noormahomed Andrea Miller Adriane Dade Adam Buckles Adam Waldock Adam Weinger Adarsh Sharma Adam Bailey Adelaide Thompson Addy Wetzler Ade Ajeigbe Ade Ajeigbe Ade Ajeigbe Amy Dean Adele Armstrong Adele Turnbull Adelia Marchese Anne Derby Kristie Lockhart Annemarie Devlin Adil Husseini Zhaniya Adilova Aditi Mishra ​Aditi Srivastav