‘No sale’ video from Oxfam
I’m a sucker for online videos to deliver important messages and sell causes and charities. But this one from Oxfam is a ‘no sale’ as far as I’m concerned.
- Written by
- Tom Belford
- March 13, 2014
Yes, I applaud the use of crowdsourcing to generate mission-related video. There’s huge potential for donor engagement there.
But what’s the point of this video … to make Coldplay and some of its fans feel good?
I watched five minutes of it wanting to learn about ‘land grabbing’ and the crushing blow losing one’s home delivers to individuals and families. Something I expected an Oxfam video could do extremely well. I expected the video to be, first, heart wrenching and, second, informative.
Instead I got five minutes of kids having fun being creative.
Sorry Oxfam, no sale for me … just missed opportunity.