Now added new on SOFII: the penultimate lightbulb moments.

The penultimate set of insights and inspiration from SOFII's lightbulb moments

Written by
Joe Burnett
Added
September 27, 2018

Context video 011

How fundraisers killed their golden goose. 12 minutes 26 seconds

In the mid 1990s fundraising was in a crisis – then along came salvation, in the form of face-to-face fundraising (F2F). Why F2F has gone so badly wrong. Are fundraisers capable of learning from their donors; from their mistakes? Or, is it impossible for fundraisers to understand this, when their salaries depend on not understanding it? How fundraisers should remunerate their suppliers, in future, and equip them properly.

Lightbulb moment #24

How to ask wealthy people for money 1 minutes 36 seconds 

The golden key of asking major donors for money. BMW and the ultimate donor experience. 

Lightbulb moment #25

Learn to use emotion wisely. And give it the priority it deserves. 1 minutes 41 seconds

CDE’s biggest project is #6, the use and misuse of emotion. Here’s why emotion matters so much, and why you should give it the priority it deserves in your organisation.


Lightbulb moment #26

How to make emotional connections with your donors. 0 minutes 34 seconds

Where people are most likely to give, when you get this right.

Lightbulb moment #27

The crucial distinction between information and communication. 0 minutes 55 seconds

Why fundraising thrives, even when times are hard. And how getting through matters much more than merely giving out.


Last, but not least,

Coming next, the final LBMs

Context video 012

Questions and answers session. 17 minutes 54 seconds

Lightbulb moment #28

Put your why at the centre of your donors’ experience.

Lightbulb moment #29

Why it pays to really listen.

Lightbulb moment #30

Prepare for the next big thing.

Lightbulb moment #31

Ask your board and CEO to insist on some specific actions.

Lightbulb moment #32

How you can make a comprehensive new promise to your donors.

About the author: Joe Burnett

Joe Burnett

Joe Burnett is Contributing Editor for SOFII.

Recent Articles

Welcome to SOFII’s direct mail showcase: contents and index

Welcome to SOFII's direct mail, door drops and household deliveries showcase. We bring you a hatful of exceptional examples and words of wisdom that highlight the best direct mail and demonstrate how you can create your own brilliant packs and campaigns.

Read more

SOFII’s Christmas Gift Catalogue

It’s holiday season and that means presents! If you’re a fundraising enthusiast, SOFII’s Christmas catalogue is for you: superb articles and showcases to share with your colleagues and friends. And we’ll be adding to it every week! Click here to go to the catalogue and start spreading the seasonal joy.

Read more

‘We live, breathe, eat and practice donor love every single day’ – John Lepp’s WoW! moment

In the final entry of SOFII's WoW! competition, we hear from John Lepp, co-founder of Agents of Good about the need to love your donors.

Read more

Concluding SOFII’s lightbulb moments series.

An engaging Q&A session, lessons for CEOs and boards and the importance of WHY: the last edition of SOFII's lightbulb moments are here.

Read more

An ethical, principled approach to donors and fundraising: a legacy case history from World Land Trust.

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

Read more