Now added new on SOFII: the penultimate lightbulb moments.

The penultimate set of insights and inspiration from SOFII's lightbulb moments

Written by
Joe Burnett
Added
September 27, 2018

Context video 011

How fundraisers killed their golden goose. 12 minutes 26 seconds

In the mid 1990s fundraising was in a crisis – then along came salvation, in the form of face-to-face fundraising (F2F). Why F2F has gone so badly wrong. Are fundraisers capable of learning from their donors; from their mistakes? Or, is it impossible for fundraisers to understand this, when their salaries depend on not understanding it? How fundraisers should remunerate their suppliers, in future, and equip them properly.

Lightbulb moment #24

How to ask wealthy people for money 1 minutes 36 seconds 

The golden key of asking major donors for money. BMW and the ultimate donor experience. 

Lightbulb moment #25

Learn to use emotion wisely. And give it the priority it deserves. 1 minutes 41 seconds

CDE’s biggest project is #6, the use and misuse of emotion. Here’s why emotion matters so much, and why you should give it the priority it deserves in your organisation.


Lightbulb moment #26

How to make emotional connections with your donors. 0 minutes 34 seconds

Where people are most likely to give, when you get this right.

Lightbulb moment #27

The crucial distinction between information and communication. 0 minutes 55 seconds

Why fundraising thrives, even when times are hard. And how getting through matters much more than merely giving out.


Last, but not least,

Coming next, the final LBMs

Context video 012

Questions and answers session. 17 minutes 54 seconds

Lightbulb moment #28

Put your why at the centre of your donors’ experience.

Lightbulb moment #29

Why it pays to really listen.

Lightbulb moment #30

Prepare for the next big thing.

Lightbulb moment #31

Ask your board and CEO to insist on some specific actions.

Lightbulb moment #32

How you can make a comprehensive new promise to your donors.

About the author: Joe Burnett

Joe Burnett

Joe Burnett is Contributing Editor for SOFII.

Recent Articles

World-changers at Work presents: SuperTeds

These ten inspirational TED Talks lay out frameworks for making the world a better, fairer place through our work environments and interactions with those around us.

Read more

From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth.

‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.

Read more

The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’

Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.

Read more

How celebs use social media for fundraising

Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.

Read more

George Smith: the art of creative fundraising - ‘Give us your money – or the panda gets it!’

In 1992, George Smith predicted a sea change in the development of the fundraising profession, with deference and royal reverence to be a thing of the past. Was he right? Read his reasoning and decide for yourself.

Read more