SOFII’s advent calendar 2017

Written by
Joe Burnett
Added
December 06, 2017
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This exhibit tells of the major gift that secured the future for what would become Harvard College.

1 December

A triumph of major gift fundraising from the seventeenth century: how Harvard University got its name 


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The ChildLine ball 2010 was themed to the popular TV series, Britain’s Got Talent.

2 December

Event fundraising at its best: the ChildLine Got Talent Ball


3 December

Swiss charity HEKS’ online charity shop allowed donors to give virtual but decidedly non-traditional gifts for Christmas in a truly innovative campaign.


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Hope + education = opportunity.

4 December

A tiny organisation doing wonderful things through the enthusiasm of its volunteers and donors: Creating Better Futures’ Name the Bear competition will warm your heart.

5 December

Australia’s One Girl’s flagship fundraiser Do It In A Dress was one of the highlights of IWITOT 2016.

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The emotive image of an RNLI crew member holding the hands of the people he rescues brought the case for support to life.

6 December

In 2005, the Royal National Lifeboat Institute came up with a wonderful way of demonstrating how valuable their work is: by training one person, they save the lives of many more.

7 December

To maximise the potential of face-to-face fundraising, in 2014 Concern Worldwide Ireland created an excellent example of a properly integrated campaign.

8 December

Who hasn’t wanted to own a colour? UNICEF UK devised a creative and novel campaign to help bring colour into the lives of children in need.

9 December

Card giving may be on the wane, but Macmillan Cancer Support re-energised their ‘ecards’ campaign to maximise donor engagement. A good idea for your Christmas cards!

10 December

Brilliant donor care: 15 steps to make sure your organisation gets it right

11 December

A bit of thought-provocation ahead of 2018: are you unintentionally turning donors away?

12 December

A powerful, hard-hitting ad and social media campaign from Refuge was one of the most enduring Christmas appeals in recent memory. 

About the author: Joe Burnett

Joe Burnett

Joe Burnett is Contributing Editor for SOFII.

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