SOFII’s August must-reads

Written by
Pamela Grow
& Craig Linton
Added
August 04, 2014

Top tips

How do you talk to donors about fundraising costs? Our friends at The Agitator on how to talk to donors about fundraising costs and ethics.

Another terrific explanation from Seattle fundraiser Peter Drury on overhead ratios.

Joanne Fritz implores please treat me like a major donor.

Heather Mansfield with some killer fresh ideas for your nonprofit's thank you landing page. Don't miss it.

Over at Bloomerang, Simone Joyaux shares 54 essential questions about fund development. Use them to stimulate discussion and thinking amongst your team.

Do you use the phone enough in your fundraising? 101 Fundraising share ten reasons to pick up the phone and give your donors a call.

Angela Cluff from the Management Centre shares a seven-step plan to develop a fundraising strategy from scratch.

News

A top street fundraiser shares some of his secrets at Fundraiser magazine. It’s great to read James’ everyday experiences and hope we can read more from fundraisers out there meeting and talking to donors directly.

The first assignment for students in my nonprofit storytelling course was to watch Dr Paul Zak’s video on empathy, neurochemistry and the dramatic arc. If you missed it, here’s Angie Moore with what do oxytocin and cortisol have to do with fundraising?

Does your organisation have an email welcome series for new online donors and/or subscribers? What’s an email welcome series worth? From Powerthruconsulting.

Fundraising Detective hosted the July nonprofit blog carnival. The theme was welcoming donors and securing the second gift. There are some great links that will help improve your relationship fundraising.

Opinion

Do you know your organisation’s true potential? Or are you just using ‘easy excuses’?

The Agitator gives us the goods.

Pamela Grow shares a moving story about a family friend and urges you to have a plan for your in-memoriam gifts.

Our friends at Veritus remind us that you can’t thank your donors fast enough.

Are the leading voices in fundraising men? Do men comprise the majority of fundraising agencies? Margaux Smith blogging at 101Fundraising asks ‘where my girls at?*’

And look for WomenRuleFundraising.com to launch this fall, where smart women fundraisers will be sharing their strategies, successes...and maybe even doing a bit of ‘agitating’ themselves.

There are so many takeaways in this piece from our friends at The Agitator on Greenpeace’s recent video denouncing Lego for teaming up with Shell Oil (what was the thinking behind that?). When you sign up, you’ll see some of the best examples of brilliantly donor-focused web copywriting ever.

Adrian Salmon from Leeds University shares how he analyses his results and uses the insight to develop a ‘power index’ for fundraising channels.

Fundraising’s brilliant past

The centenary of the start of the First World War inspired Tony Charalambides from Listen to write two great posts on fundraising in Great War on 101 Fundraising.

About the author: Pamela Grow

Pamela Grow

Pamela Grow has her own grant-writing consulting company, GrowConsultingPA, in Haverford, Pensylvania 19041, Tel: +1 484 557 0779. Also, check out great free stuff and more on Pamela’s site, here.

About the author: Craig Linton

Craig Linton

Craig Linton has over 15 years’ of fundraising experience across a number of disciplines and sectors. He currently works at Amnesty International where he advises colleagues across Europe on their individual giving fundraising and helps them prepare investment proposals. He also spends a day a week on outside consultancy and research projects. His specialisms are relationship fundraising and providing a great donor experience. He is a member of the Institute of Fundraising Convention board, on Rogare’s advisory panel, a contributing editor to SOFII.org and a trustee of Thames Hospice.

Recent Articles

An ethical, principled approach to donors and fundraising: a legacy case history from World Land Trust.

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

Read more

The Future of Corporate Social Responsibility, with Rachel Hutchisson, Blackbaud

In an interview with Tony Loyd that first appeared on his website and on his podcast, Rachel Hutchisson of Blackbaud explains the notion of corporate social responsibility and why it is so important in the modern working environment.

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The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal

‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.

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Welcome to SOFII’s direct mail showcase: contents and index

Welcome to SOFII's direct mail, door drops and household deliveries showcase. We bring you a hatful of exceptional examples and words of wisdom that highlight the best direct mail and demonstrate how you can create your own brilliant packs and campaigns.

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How I wrote it: the Make-A-Wish Foundation’s prospect letter

In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote for the Make-A-Wish Foundation, Canada, in 2002. In this conversation Harvey tells how he wrote this letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.

Read more