Direct mail from Africa and Asia

A small but hopefully growing collection of innovative and instructive campaigns from Africa and Asia.

Written by
SOFII Contributors
Added
August 31, 2018

These innovative and often ground-breaking campaigns from Africa and Asia show the power of direct mail but also its flexibility, especially for small organisations working in developing markets.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

About the author: SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

Recent Articles

From the Mythsmashers: is fundraising all about the money?

What is fundraising all about? If you think it’s all about making money, then think again. Claire Hughes talks you through how we can all smash this fundraising myth.

Read more

26 tips for more effective fundraising writing

Write like a tabloid journalist. Use emotion, even overdo it. Write a paragraph about your donor. These are just three tips of 26 from the great Jeff Brooks (of the Bad Ads Showcase fame) that will help you become the best writer possible. 

Read more

Fundraising stripped naked: what matters in the end?

Freelance copywriter Jennifer Ruthe takes us back to basics and shares her top tips for how to be a successful fundraiser, even on a shoestring budget. From 'My first weeks as a fundraiser', SOFII’s series for those starting out in the profession.

Read more

World-changers at Work presents: SuperTeds

These ten inspirational TED Talks lay out frameworks for making the world a better, fairer place through our work environments and interactions with those around us.

Read more

From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth.

‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.

Read more