The best of the best of direct mail

Part one of the SOFII direct mail, door drops and household deliveries showcase - the very best of the best.

Written by
SOFII Contributors
Added
August 31, 2018

Welcome to the best of the best of direct mail

Welcome to SOFII’s direct mail, door drops and household deliveries showcase. In this first section we bring you the very best examples from our treasure trove of direct mail wonders. 

These include legendary packs such as Amnesty International’s pen pack, the novel innovations of Botton Village, International Spinal Research Trust’s superb thank you letter and so much more.

About the author: SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

Recent Articles

An ethical, principled approach to donors and fundraising: a legacy case history from World Land Trust.

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

Read more

The Future of Corporate Social Responsibility, with Rachel Hutchisson, Blackbaud

In an interview with Tony Loyd that first appeared on his website and on his podcast, Rachel Hutchisson of Blackbaud explains the notion of corporate social responsibility and why it is so important in the modern working environment.

Read more

The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal

‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.

Read more

Welcome to SOFII’s direct mail showcase: contents and index

Welcome to SOFII's direct mail, door drops and household deliveries showcase. We bring you a hatful of exceptional examples and words of wisdom that highlight the best direct mail and demonstrate how you can create your own brilliant packs and campaigns.

Read more

How I wrote it: the Make-A-Wish Foundation’s prospect letter

In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote for the Make-A-Wish Foundation, Canada, in 2002. In this conversation Harvey tells how he wrote this letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.

Read more