SOFII’s lightbulb moments - what’s new?

Just in time for the new era of responsible fundraising: SOFII’s lightbulb moments are here, free, with a series of short video segments that month by month will build into your personal blueprint for transforming fundraising in your charity.

Written by
Joe Burnett
January 29, 2018

New on SOFII now

From 29th January, these short videos are live on SOFII. For best results, watch them in full screen:

03. An introduction to the Commission on the Donor Experience.  What did the Commission on the Donor Experience achieve? The 6Ps, 7 principles and 12 pillars of change. 7.48 minutes.

04. What happens next? A caution, CDE, SOFII and the way forward.

This video from the final session in the Future of Fundraising event points the way to how change will come, why it matters and how fundraisers can access all the great content from the CDE reports, on SOFII. 5.53 minutes.  

The first five (really short) lightbulb moments are here for you, now.

1. The importance of asking properly. 

Why would fundraisers think it’s OK to ignore the simple advice their mothers gave them, all those years ago? 1.34 minutes.

2. Reciprocity  

One of fundraising’s best lessons: a short anecdote that illustrates why, if you want to get, you should first give. 3.33 minutes.

3. Stories, not statistics.  

What’s the best way to get your message through, and why will it work miles better than the way fundraisers most commonly communicate? 3.02 minutes.

4. If giving is a good experience… 

In just 37 seconds, why one of fundraising’s most fundamental fundamentals is really not rocket science. 0.37 minutes.

5. Integrity must always underpin fundraising. 

As these LBMs show, its absence caused a crisis. Why fundraisers must always keep a vigilant eye on integrity – and how it’s so easy to overlook. 1.58 minutes.

See the first lightbulb moments videos here

SOFII’s letter to the future.

Don’t forget to watch your SOFII updates in coming weeks for what’s next in SOFII’s 32 lightbulb moments series.  

Coming next

The next three ‘lightbulb moments’ short videos will go live on SOFII from 19th February. Plus, SOFII’s adding one more ‘context-setting video, that tells the story of a great fundraiser and shows just how good fundraising can be.  

05. Meeting Etta. 

One donor’s remarkable experience showing how welcome fundraising can be and how it should be. 4.06 minutes.    

6. How you’ll know you are making progress.  Priceless. How to change fundraising overnight, in a simple phrase. And why we owe this work to all future beneficiaries. Plus, a taste of what’s on its way. 2.20 minutes.

7. Listen to donors, and learn. 

Why donors support charities (it’s not what you think). The 90-degree shift, meet the donors and time for a revolution. The enemy is defined, as are the weapons that will help us turn the tide in our favour. And why people run a mile when confronted with one of the biggest needs that all fundraisers have. 14.56 minutes.

8. A different view of investment in fundraising. 

This is one lightbulb moment you’ll want to share with your entire board and everyone on your senior management team. As fundraising legend and agitator Roger Craver recommends, it’ll pay you to gather all these key people around your screen, then prepare them for a new way of thinking about the cost of fundraising and just how expensive it can get if you don’t do it properly. 6.17minutes.  

For the full lightbulb moments series, click here.

About the author: Joe Burnett

Joe Burnett

Joe Burnett is Contributing Editor for SOFII.

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SOFII’s letter to the future

SOFII’s new video series focuses on fundraising as it should be, while recognising what goes so badly wrong when it falls short. Each month throughout 2018 SOFII will release several of these short videos for you to download and watch as the series builds into a template for fundraising change.

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