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November 01, 2017

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Each week, you’ll get an e-mail directing you to the best case histories, articles and thought pieces from the world of fundraising. And if you want to share anything you’ve been working on or thinking about, please don’t hesitate to e-mail joe@sofii.org.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

Secrets of direct mail 3: how people read letters

How do potential donors react to direct mail letters? In part three of our series on the legendary Siegfried Vögele, we explain this important aspect of his approach.

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SOFII presents: meet the fundraising myth-smashers

Over the coming weeks, SOFII will share the three winning presentations from Myth Smashers, Fundraising Institute Australia’s IWITOT-inspired event. These three young fundraisers each shine a light on dispiriting fundraising myths and show how they can be overcome.

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Marie Burnett: she lived, laughed, loved and left a huge hole in our hearts

We are sad to announce the death of Marie Burnett, co-founder of SOFII, trustee, company secretary, honorary treasurer and voluntary editor in chief.

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Secrets of direct mail 2: answering the right questions with your envelope

In part two of our series on the ideas of Siegfried Vögele, Chris Keating explains how to use Vögele’s method in how envelopes are designed. Something that simple can make all the difference to your direct mail campaign. And you could also help some capybaras too.

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Secrets of direct mail 1: the extraordinary findings of professor Siegfried Vögele

Have you discovered the great Siegfried Vögele and his dialogue method? If not, this new series on SOFII by fundraiser Chris Keating is for you. In part one, Chris introduces you to Vögele’s approach and methodology. Stayed tuned for further articles looking at how to apply them in practice.

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