SOFII's major donor showcase - introduction and contents

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SOFII
Added
October 24, 2017

Major donors: a fundamental fundraising sector

This showcase is produced in partnership with I.G. Advisors.

Major donor fundraising is one of the most important but delicate areas of the fundraiser's profession. This showcase will equip you with all the tools you need to become a truly successful major donor fundraiser. 

We have a wealth of case studies that travel through time and around the world, from Germany to Turkey via the USA and Canada, to share great examples of inspirational major donor campaigns. We also provide insight and expertise from some of the greatest fundraisers in the world via articles and thought pieces. And to cap it off, there's project 9 of the Commission on the Donor Experience, which focused on this very area of fundraising.

Of course, we will constantly be adding to this showcase with more great content, and feel free to contact joe@sofii.org if you think you have similar great case studies or articles you would like to contribute.

This showcase is a gold mine - feel free to dig away!

Inspirational content to improve your major donor fundraising strategy

CDE project 9

Where better to start than with the findings on major donor fundraising by the Commission on the Donor Experience? Check out their 21 actions to improve the major donor experience.

Case studies: great examples of successful major donor fundraising campaigns

Thoughts and ideas: great articles from experts in major donor fundraising

Podcasts

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

How to get from Good Intentions to a Great Supporter experience – and retention

In his second of two articles on how charities operate, Charlie Hulme looks at supporter journeys. All charities like to use the right words like ‘commitment’, but are they actually delivering results? When they do things right, the results can be outstanding, as Charlie demonstrates.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations

The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.

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What Donors Want - perhaps the most crucial podcast you'll hear this year. Episode two.

What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.

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Thinking of investing in segmentation? Be careful of these common and costly mistakes

For all charities, successfully identifying and profiling donors is crucial, but Charlie Hulme has identified five mistakes we too often make in the process. In the first of two articles, Charlie examines these errors and points to a different way of doing things.

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