SOFII’s major donor showcase - introduction and contents

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SOFII
Added
October 24, 2017

Welcome to SOFII’s major donors showcase!

This showcase is produced in partnership with I.G. Advisors.

We have a wealth of case studies that travel through time and around the world, from Germany to Turkey via the USA and Canada, to share great examples of inspirational major donor campaigns. We also provide insight and expertise from some of the greatest fundraisers in the world via articles and thought pieces. And to cap it off, there's project 9 of the Commission on the Donor Experience, which focused on this very area of fundraising.

Of course, we will constantly be adding to this showcase with more great content, and feel free to contact joe@sofii.org if you think you have similar great case studies or articles you would like to contribute.

This showcase is a gold mine - feel free to dig away!

Inspirational content to improve your major donor fundraising strategy

CDE project 9

Where better to start than with the findings on major donor fundraising by the Commission on the Donor Experience? Check out their 21 actions to improve the major donor experience.

Case studies: great examples of successful major donor fundraising campaigns

Thoughts and ideas: great articles from experts in major donor fundraising

Podcasts

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Recent Articles

The A to Z of writing fundraising appeals: T to Z

Words of wisdom, notions of tone and urgency and the central importance of YOU - all are covered in this last entry in Steve Lynch’s A to Z of writing fundraising appeals.

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The A to Z of writing fundraising appeals: M to S

We bring you part three of copywriter Steve Lynch’s superb A to Z, exploring everything from the value of a good slogan to lessons taken from his mother and George Orwell. Stay tuned for T to Z, coming soon.

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SOFII’s July must-reads

Do you know how to properly thank your donors? Does your copywriting need a boost? Do you want to tap into the potential of gaming? Would you like to read an inspirational and emotional piece of storytelling? All these questions and many, many more are addressed in this month’s collection of SOFII must-reads from Pamela Grow and Craig Linton.

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The A to Z of writing fundraising appeals: G to L

From grammar to the length of fundraising copy via important takes on jargon, headlines and even Rudyard Kipling, Bluefrog’s Steve Lynch continues to take a fun and informative linguistic foray through fundraising essentials.

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The A to Z of writing fundraising appeals: A to F

Writing a good appeal is a big undertaking and isn’t as easy as some may think. In this handy guide Blue Frog London’s Steve Lynch gives a handy alphabetical guide to the dos and don’ts of writing a fundraising appeal.

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