Welcome to SOFII’s direct mail showcase: contents and index

With a new design and breakdown, SOFII's treasure trove of superb fundraising direct mail campaigns and expert advice is better than ever. And easier to use too.

Written by
Joe Burnett
Added
October 30, 2018

Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Detailed summaries of each pack or article are included after the main category panels here. Scroll down and click on the page numbers at the foot.

* indicates really great use of direct mail. Please nominate your choice/ choices of great fundraising direct mail by posting a comment in the comments box below each exhibit. You’ll be helping other fundraisers when you do.

Direct mail from the UK

About the author: Joe Burnett

Joe Burnett

Joe Burnett is Contributing Editor for SOFII.

Recent Articles

An ethical, principled approach to donors and fundraising: a legacy case history from World Land Trust.

In this first part of three, CEO John Burton of the World Land Trust outlines his organisation’s fundraising ethos and how this has helped them grow and make an impact on the environment.

Read more

The Future of Corporate Social Responsibility, with Rachel Hutchisson, Blackbaud

In an interview with Tony Loyd that first appeared on his website and on his podcast, Rachel Hutchisson of Blackbaud explains the notion of corporate social responsibility and why it is so important in the modern working environment.

Read more

The BADASSforGOOD podcast. Episode five: not all fundraising campaigns are created equal

‘Inconsistency creates poor donor engagement experiences.’ With his usual dry delivery and sharp, concise analysis, R.Trent Thompson returns with episode five of the BADASSforGOOD podcast to demonstrate why not all fundraising campaigns are created equal.

Read more

How I wrote it: the Make-A-Wish Foundation’s prospect letter

In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote for the Make-A-Wish Foundation, Canada, in 2002. In this conversation Harvey tells how he wrote this letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.

Read more