Anna Fabra Raduà

Whitney Museum of American Art: Personaliza tu membresía

by Anna Fabra Raduà

Las percepciones del Whitney Museum les llevaron a realizar un gran proyecto de investigación centrado en los intereses y el tipo de experiencias que los miembros y socios potenciales valoraban como parte de su membresía. Como resultado, el museo segmentó su programa de miembros, no de forma demográfica, sino por intereses, y ofreció una forma única y personalizada de convertirse en miembro del museo.

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About the author

I’m a cultural manager and fundraiser with more than 10 years of experience in development and evaluation of cultural programs, communications strategy, membership events and crowd-funding campaigns. I have worked in Barcelona for Museu Nacional d'Art de Catalunya Members Program from 2005 to 2016. In this role, I was focused on loyalty programs and prospect research, but our most exciting work was executing several successful crowd-funding campaigns that expanded the museum's art collections. Previous experience includes works of project coordinator with CCCB (Centre de Cultura Contemporània de Barcelona) or A Bao A Qu (a cultural association awarded with the Premi Ciutat de Barcelona 2015 in the category of Visual Arts), and an internship with Magnum Photos (photographers agency) in Paris.

I’m currently based between Los Angeles and Barcelona freelancing as an independent consultant. I have two Postgraduates Degrees in Fundraising (UB) and Cultural Management (UPF), an MA in Aesthetics and Theory of Contemporary Art (UAB) and a BA in Art History (UB).

Anna Fabra Raduà

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