Ashley Rowthorn

Legacies, they’re nowt to do with thee!*

by Ashley Rowthorn

If you want to create a great, inspirational legacy campaign, you need to get inside your donors’ heads.

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The secret of legacy giving is hidden in the life story of your best donors

by Ashley Rowthorn

Ashley Rowthorn shares memories of his grandfather and explains how his story relates to research into how and why donors leave money to charities in their wills. If you are working in legacy fundraising, be sure to take a look! 

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About the author

Ashley Rowthorn is CEO at Legacy Futures. He has spent the last 14 years immersed in legacy giving. Ashley started in a regional role, having legacy conversations in the community, and went on to manage legacy marketing campaigns at a leading national health charity. His desire to help charities raise more money from legacy giving inspired him to found a specialist fundraising consultancy, over the past five years working with a wide range of causes throughout the UK and internationally. He is a regular speaker at charity conferences and is a member of the Remember a Charity Campaign Council, working alongside colleagues across the sector to grow the legacy giving market.

Ashley Rowthorn

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