Dan Hill

Name: The SOFII Foundation
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Emotionomics: Leveraging Emotions for Business Success

by Dan Hill

‘The face is a picture of the mind as the eyes are its interpreter’, said the Roman philosopher Cicero. It is so much more eloquent than ‘facial coding’. Yet this core of Dan Hill’s Emotionomics could be extremely important to your fundraising.

Reviewed for SOFII by Charlie Hulme.

About the author

Dan Hill is a recognised authority on the role of emotions in consumer and employee behaviour with more than 15 years of experience operating his scientific, emotional insights consultancy: Sensory Logic, Inc. One of the company’s unique research tools is facial coding. Dan Hill is a frequent speaker at conferences and seminars all over the world.