Giles Pegram CBE

NSPCC: how to motivate fundraisers

NSPCC Postcard

by Giles Pegram CBE

When Giles Pegram had the somewhat novel idea of thanking individual fundraisers when they had done something special, he had a great idea that not only thrilled and motivated them, but also inspired other fundraisers around them.

Read more

The perfect annual report

by Giles Pegram CBE

Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.

Read more

Why I struggle to be proud to be a fundraiser.

by Giles Pegram CBE

Fundraisers at the Institute of Fundraising’s national convention in London this week were enthusiastically greeting the theme Proud to be a Fundraiser. But in this latest article on SOFII, celebrated fundraiser Giles Pegram claims that he struggles with the concept. Is he just being provocative? Find out here.

Read more

About the author

Giles Pegram CBE started his professional career as a fundraising manager with Help the Aged in 1973. In 1979 he joined the NSPCC where, as director of appeals and deputy chief executive, he created and ran two hugely successful transformational appeals, the NSPCC Centenary Appeal and the NSPCC Full Stop campaign. He first volunteered as a fundraiser with Oxfam in the 1960s and can claim to be one of the few and the earliest ‘career fundraisers’ of his generation.