Giles Pegram CBE

NSPCC: how to motivate fundraisers

NSPCC Postcard

by Giles Pegram CBE

When Giles Pegram had the somewhat novel idea of thanking individual fundraisers when they had done something special, he had a great idea that not only thrilled and motivated them, but also inspired other fundraisers around them.

Read more

NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations

by Giles Pegram CBE

The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.

Read more

The perfect annual report

by Giles Pegram CBE

Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.

Read more

Why I struggle to be proud to be a fundraiser.

by Giles Pegram CBE

Fundraisers at the Institute of Fundraising’s national convention in London this week were enthusiastically greeting the theme Proud to be a Fundraiser. But in this latest article on SOFII, celebrated fundraiser Giles Pegram claims that he struggles with the concept. Is he just being provocative? Find out here.

Read more

About the author

As Appeals Director of NSPCC at 29, Giles set up the Centenary Appeal, which raised £15 million, a record at the time in the UK. Giles grew the NSPCC’s annual income from donors from £3 million to £185 million, growing the NSPCC from No. 15 in the fundraising charities league table, to No. 3. The FULL STOP Appeal raised £274,000,000. This remains a record. Giles continued as Appeals Director until 2010. He then became a consultant.  

Giles was vice-chair and joint founder of the Commission on the Donor Experience, an initiative aimed at transforming fundraising, to change the culture to a truly consistent donor-based approach to raising money. He is now working to implement its recommendations.  

He has now re-launched himself as a consultant: www.gilespegram.com  

Giles Pegram was made ‘UK Professional Fundraiser of the Year 1994’ and received the Institute of Fundraising/Professional Fundraising Awards ‘Lifetime Achievement in Fundraising’ award in 2002. He is a fellow and trustee of the Institute of Fundraising.   

Giles was appointed a CBE in 2011.