Giles Pegram CBE

NSPCC ‘Open Your Eyes’ direct response TV ad

by Giles Pegram CBE

A powerful and heart-rending direct response TV ad by the NSPCC showcases the organisation's dedication to its mission, donors and beneficiaries.

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NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’

by Giles Pegram CBE

We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.

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NSPCC: how to motivate fundraisers

NSPCC Postcard

by Giles Pegram CBE

When Giles Pegram had the somewhat novel idea of thanking individual fundraisers when they had done something special, he had a great idea that not only thrilled and motivated them, but also inspired other fundraisers around them.

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NSPCC’s Full Stop campaign - a fundraising triumph. Appendix: taking stock ahead of the appeal

by Giles Pegram CBE

This appendix looks at key details for a major campaign, as the NSPCC prepared to launch the appeal. Specific to a project like Full Stop, these are useful ideas that anyone looking to do something similar should consider.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part five: recognition and consolidation

by Giles Pegram CBE

The Full Stop appeal itself was only one chapter in the story of this groundbreaking campaign, as Giles Pegram reveals how the NSPCC ensured its donors were properly recognised and its success in the appeal was consolidated.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part four: final challenges

by Giles Pegram CBE

In part four of the chronicle of the NSPCC’s Full Stop campaign, Giles Pegram CBE shares how the organisation responded to their massive appeal and broke a UK record.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part one: building the foundations

by Giles Pegram CBE

The NSPCC Full Stop appeal was the most successful charity fundraising campaign in British history. We bring you the inside story as told by a man at the heart of it.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part six: after the appeal

by Giles Pegram CBE

Giles Pegram CBE analyses the aftermath of the Full Stop campaign and pays tribute to the donors and volunteers who were crucial in making it such a successful and ground-breaking appeal.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part three: the appeal

by Giles Pegram CBE

In part three of SOFII's celebration of the NSPCC's superlative Full Stop campaign, Giles Pegram CBE gets into the details of the appeal itself, focusing on great events, celebrity activities and the amazing work of the organisation's supporters and volunteers.

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NSPCC’s Full Stop campaign - a fundraising triumph. Part two: the launch and beyond

by Giles Pegram CBE

In part two of our retrospective of the NSPCC's ground-breaking Full Stop campaign, Giles Pegram CBE takes us through the details of the appeal, covering extraordinary events, celebrity supporters and bold initiatives which all contributed to the amazing impact the campaign had on the British public.

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The perfect annual report

by Giles Pegram CBE

Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.

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Why I struggle to be proud to be a fundraiser.

by Giles Pegram CBE

Fundraisers at the Institute of Fundraising’s national convention in London this week were enthusiastically greeting the theme Proud to be a Fundraiser. But in this latest article on SOFII, celebrated fundraiser Giles Pegram claims that he struggles with the concept. Is he just being provocative? Find out here.

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About the author

As Appeals Director of NSPCC at 29, Giles set up the Centenary Appeal, which raised £15 million, a record at the time in the UK. Giles grew the NSPCC’s annual income from donors from £3 million to £185 million, growing the NSPCC from No. 15 in the fundraising charities league table, to No. 3. The FULL STOP Appeal raised £274,000,000. This remains a record. Giles continued as Appeals Director until 2010. He then became a consultant.  

Giles was vice-chair and joint founder of the Commission on the Donor Experience, an initiative aimed at transforming fundraising, to change the culture to a truly consistent donor-based approach to raising money. He is now working to implement its recommendations.  

He has now re-launched himself as a consultant: www.gilespegram.com  

Giles Pegram was made ‘UK Professional Fundraiser of the Year 1994’ and received the Institute of Fundraising/Professional Fundraising Awards ‘Lifetime Achievement in Fundraising’ award in 2002. He is a fellow and trustee of the Institute of Fundraising.   

Giles was appointed a CBE in 2011.