Katie Simmons

Alzheimer’s Society Memory Walk campaign

by Katie Simmons

With a DRTV ad to make you cry, the Alzheimer’s Society in the UK used emotions to great effect in this celebrated campaign.

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About the author

Katie is an experienced fundraiser and senior leader, currently Assistant Director, Engagement & Partnerships at Diabetes UK, with responsibility for leading all fundraising activity. Previously, she held a variety of roles at Great Ormond Street Hospital Children’s Charity, Bliss and NSPCC. She has broad experience across all fundraising disciplines, most recently focusing on supporting her team to deliver exciting new events and products, build quality relationships with supporters and launch game-changing strategic partnerships at Diabetes UK. When she’s not working, she’s normally running along the Thames, doing yoga or travelling.