Norma Cameron

Confessions of an unethical nine-year-old fundraiser

by Norma Cameron

One of the golden rules of successful fundraising is that before asking others to give, you should first donate yourself. Norma Cameron shows how the memory of one major gift you gave will give you comfort and confidence to be a better fundraiser. Here she tells the rather scary tale of her fundraising epiphany, inspired by something as simple as a collecting box.

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Creating a supportive workplace for fundraisers

by Norma Cameron

You’ve heard of the donor bill of rights; hopefully you have one pinned above your desk. Now, if you click here you’ll find a bill with a difference just for you: a bill of rights for fundraisers. If you’d like to add anything, please let us know.

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Hilda’s suitcase: when’s the right time to discuss leaving a legacy?

by Norma Cameron

Step into SOFII’s archive to explore more insights on legacy giving. We think you’ll love this charming and personal story from Norma Cameron, in Canada, who learned a very important lesson about gift planning from her mum.

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About the author

Norma Cameron, CFRE, is the owner and principal of The Narrative Company. She helps non profit organisations apply the power of story across all communications and fundraising activities.

Initially trained as a journalist, Norma has over 25 years’ experience in communications, marketing, fundraising, organisational development and consulting. In addition to working in the social services and community foundation sector, she has held senior positions at various universities across Canada. She has a successful track record in securing multi-million dollars gifts from individuals through major and planned gifts, writing successful direct mail, website and case for support materials, and negotiating multi-million dollar corporate partnerships.

As an engaging keynote speaker, facilitator and seminar leader, she works with public, private and non-profit sector clients. As a seasoned storyteller (and former President of the national arts organisation, Storytellers of Canada - Conteurs du Canada), she has performed at conferences, concerts and festivals across Canada and in the UK and USA.

You can reach Norma, at The Narrative Company, here.