Steve Harrison

All you need to be a complete fundraiser

by Steve Harrison

Howard Luck Gossage reinvented advertising to change the world. He created a revolutionary approach to combining press and PR, kick-started the Green movement, coined the term ‘interactive’, influenced and continues to influence advertisers and communicators the world over. In so doing he became ‘the complete fundraiser’. If you know less about HLG than maybe you should, start reading here.

Reviewed for SOFII by Ken Burnett.

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Howard Luck Gossage – the ‘mad man’ who changed the world

Howard Luck Gossage

by Steve Harrison

A new addition to SOFII’s showcase on the great and the good: Howard Gossage. Never heard of him? Well, according to just one quote in this great article he‘…is the Velvet Underground to Ogilvy’s Beatles and Bernbach’s Stones.’ Find out more here.

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About the author

Renowned creative strategist Steve Harrison has won more Cannes Direct Lions than any other agency creative director. The UK magazine Campaign described him as ‘the greatest direct marketing creative of his generation’.