Tom Ahern

‘Nonprofit?’ Donors have no idea what you do with their money. And, frankly, they suspect the worst

by Tom Ahern

Research has shown that donors wonder if we really use their gifts to change the world. Tom Ahern says that you shouldn’t leave them guessing. They will guess wrong… and not in your favour. Find out how to reassure them here.

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Make an elevator speech that works

elevator icon

by Tom Ahern

Fundraising and communications professional, Tom Ahern, explains the technique he uses to get fundraisers really thinking about the essence of their pitch.

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Tom Ahern’s nine-step communications self-audit

by Tom Ahern

Why pay thousands to have an expert tell you what you’re doing wrong? Audit your donor communications yourself, using these criteria.

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About the author

Tom Ahern is a fundraising, advocacy and communications specialist based in Foster, Rhode Island, USA.

Tom Ahern

No entries could be found with author name Tom Ahern.

About the author

Tom Ahern is considered one of the world’s top authorities on making donor communications profitable. He's written five well-received how-to books on the topic. He delivers dozens of workshops to eager audiences worldwide each year. His specialties: "donor-centricity" and applying the discoveries of psychology and neuroscience. He is also in demand as a copywriter. He's the busy pen behind one of America's most-admired hospital direct mail programs. He's authored dozens of capital campaign cases. And his bequest marketing efforts have seen unusual success. Ahern's recent clients range from SOS Children's Villages to University of Chicago to the International AIDS Vaccine Initiative.