Sta­tion WNED, Buf­fa­lo and Toron­to: ​‘thank you’ card to a donor

Exhibited by
SOFII
Added
May 23, 2009
Medium of Communication
Direct Mail
Target Audience
Individuals
Type of Charity
Public/society benefit
Country of Origin
USA
Date of first appearance
1994

SOFII’s view

This is so quick, simple, cheap and easy it is just great. Why can't all fundraisers take a leaf out of Channel 17's book and send donors promptly a cheery, appropriate and inexpensive thank you like this?

Summary / objectives

Simply to say thank you to a valued donor in the most personal and appropriate way possible.

Background

As a special assignment for America's Public Broadcasting Service (PBS) Ken Burnett set out to test a random selection of PBS stations in terms of how donor friendly or otherwise they were. This was one of the lucky by-products of that test, But, I'm sure Channel 17's membership office is always this good.

Special characteristics

So simple.

Influence / impact

Hopefully dozens of fundraisers around the world have copied this already. If you've not seen it or something like it used where you are, well...what are you waiting for?

Merits

So good, so easy to copy.

View original image
Great responses to donors don’t have to be flashy or expensive. They just have to be sincere. It helps if they’re friendly, cheery and colourful.