CDE project 11: communication with individual donors

Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors. These projects cover: • Mass media • Direct mail and other areas of direct marketing • Telephone fundraising • Digital fundraising • Community fundraising • Face to face fundraising.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 11a: the six steps - step three: materials and media

by The Commission on the Donor Experience

A key part of any mass market and above the line fundraising is the creative, or visual presentation of both the problem and solution. While there is not a one size fits all approach, there are some key considerations that should be considered in signing off a creative approach. 

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CDE project 11a: steps four and five

by The Commission on the Donor Experience

Step four: planning the donor journey. Step five: imagery, emotion and language

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CDE project 11a: appendix 1 and appendix 2

by The Commission on the Donor Experience

Appendix 1: research sources and appendix 2: methodology

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CDE project 11b summary: direct mail

by The Commission on the Donor Experience

How can we plan better as a sector to avoid individuals being inundated with our communications and ensure that that our messages get the attention they deserve rather than all being lost in such a crowded space?

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CDE project 11b: part one - direct mail that works

by The Commission on the Donor Experience

Introduction and some basics.

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CDE project 11b: the three key and separate steps to crafting a great DM appeal

by The Commission on the Donor Experience

Step 1: the proposition. Step 2: the concept. Step 3: the do’s and don’ts of direct mail appeal writing and design. 

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CDE project 11b: part two - output from the direct mail workshop and recommendations to improve the donor experience

by The Commission on the Donor Experience

Examples of direct mail and recommendations to improve the donor experience. Recommendation one. 

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CDE project 11b: recommendations to improve the donor experience - two and three

by The Commission on the Donor Experience

Recommendation 2: Think about how donors FEEL.

Recommendation 3: Be an ambassador, as well as a fundraiser

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CDE project 11b: recommendations to improve the donor experience - four and five

by The Commission on the Donor Experience

Recommendation 4: Be smart with data

Recommendation 5: Have a great offer and compelling reason to give

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CDE project 11b: recommendation 6 - thank properly and great customer service

by The Commission on the Donor Experience

Thank personally and quickly. As project 6 on emotion recommends, fundraiser’s should aspire to be ‘famous for frequent, fast, fabulous feedback’. 

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