CDE project 17: leadership

There’s no doubt that high quality, inspirational leadership is the lynchpin in any organisation’s approach to and expectations from fundraising. Yet it’s an area that suffers from premature turnover and underinvestment as well as misunderstanding. Building on previous learning this project will define what makes great fundraising leaders and what leadership they need from their senior management colleagues and their board if they are to deliver the competent, motivating leadership that will sustain and direct the new style of fundraising that is evolving in Britain.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 17 section 4.1: culture - create an adaptable, empowered environment

by The Commission on the Donor Experience

A major turning point for Solar Aid came when their leaders decided to focus their efforts on solving one challenge in particular: the fact that the most common source of light in the evening for many people was the kerosene lamp.

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CDE project 17 section 4.2: the game is different now

by The Commission on the Donor Experience

The challenge is that the world in the 21st century is fundamentally different to the 20th century. Changes in technology have had a huge impact on the environment in which charities now operate.

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CDE project 17 section 4.3: we now need a different kind of leadership

by The Commission on the Donor Experience

Develop a shared consciousness. Model it. Be consistent.

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CDE project 17 section 4.4: devolve responsibility - growth mind-set

by The Commission on the Donor Experience

Empower everyone to think for themselves and take action.

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CDE project 17 section 4.5: culture

by The Commission on the Donor Experience

Ideas and activities that will help you create an adaptable, empowered environment

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CDE project 17 section 5: conclusion

by The Commission on the Donor Experience

If our charities are to respond and help supporters solve the problems they care about, leaders need to deliberately cultivate an environment that is adaptable, informed and empowered.

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