The Commission on the Donor Experience

Charity fundraising has never been more important… This is why it is particularly crucial that we get fundraising right.’ So said Sir Stuart Etherington, chair of the UK’s review into fundraising self-regulation. All the showcases on SOFII are important to fundraisers and fundraising’s role in changing the world, but here, thanks to the Commission on the Donor Experience, we have collected a priceless series of practical reports that focus on putting the donor, not the fundraiser’s targets, at the heart of fundraising strategies. Well done CDE!. 

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

What really matters to a donor

by Mark Phillips

Are you telling your donors what they want to hear? Or are you talking all about yourself? Click here to see what donors want from the charities they support.

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Donor-centred fundraising – are you prepared to take a leap of faith?

by Jackie Fowler

Giving donors choices and allowing supporters to opt out of fundraising appeals are hotly debated topics in the UK right now. But one well-known UK charity has been practising both of these supposed heresies for nearly 30 years now. 

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Introducing the Commission on the Donor Experience

by SOFII

This summer fundraising in the UK has been under attack like never before with alarming consequences in damaged trust and loss of public confidence for Britain’s charities. Now a large group of voluntary sector leaders is coming together to do something about it.

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