All-time fundraising greats

Oxfam pledged gifts

by Matthew Sherrington

Now here’s a challenge for you. How would you raise money if you didn’t have all the innovations we have today? No direct mail, no telephone, no face to face… Click here to discover how Oxfam, back in the 1960s, collected 300,000 regular pledged gifts without such aids.

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Giving Scotland: crisis campaign

by SOFII

The Giving Scotland campaign was launched in the face of intense scrutiny of charities in Scotland but this courageous campaign changed everything.

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Howard Luck Gossage – the ‘mad man’ who changed the world

Howard Luck Gossage

by Steve Harrison

A new addition to SOFII’s showcase on the great and the good: Howard Gossage. Never heard of him? Well, according to just one quote in this great article he‘…is the Velvet Underground to Ogilvy’s Beatles and Bernbach’s Stones.’ Find out more here.

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A debt to the master: the Ogilvy effect

by Ken Burnett

Part two of SOFII’s tribute to ‘the pope of advertising’, David Ogilvy.

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David Ogilvy: A profile of the ‘father of advertising’

by Christiana Stergiou

While the thought of another ‘must read’ book for fundraisers might overwhelm, you really should read this book, especially if you want to hire, or are currently working with an agency, want to apply for a job, have to write copy or are using …

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Live Aid: the history of an all-time great event

Live aid

by SOFII

It’s more than 25 years since this remarkable event, so we thought it was about time we put it on SOFII. In this exhibit we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.

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British Red Cross: the £7.7 billion appeal that changed British fundraising forever

by SOFII

The Duke of Gloucester’s Red Cross and St John Appeal Fund is the largest charitable fund in the history of British fundraising, raising the equivalent of £7.7 billion. This monumental exhibit should be read by all.

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Royal National Lifeboat Institution: ‘boots’ advertisement

A great ad from RNLI.

by SOFII

The shopping list is a classic fundraiser's device and this ad exploits the instrument to its full, offering the donor, in effect, the chance to kit out his or her hero.

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Steel Yard: ‘fund a day’ appeal

a montage of images from the Steel Yard and their Metalhead camp gives just a taste of the potential for their ‘fiery, joyous events’.

by SOFII

Every now and then we see great fundraising ideas that can be easily adapted and adopted by other nonprofit organisations, particularly smaller ones. This example is particularly useful as it shows a small organisation raising money imaginatively to cover its general running costs.

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Operation Raleigh: toilet paper mailing

Roll of toilet paper

by SOFII

Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.

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