Fundraising archive

Fundraising has been around ever since people started to help each other. So examples of inspirational, instructive and innovative fundraising inevitably go back many centuries. But our records and record-keeping have not been all they should be. In this section SOFII aspires to display and describe the history of fundraising.

  • Treasures from the twentieth century
  • Wonders from history
  • The second oldest profession: fundraising from the dawn of time

The gold standard in fundraising, part 1: laying the foundations.

by Ken Burnett

Giles Pegram of the National Society for the Prevention of Cruelty to Children (NSPCC) and Redmond Mullin of Redmond Mullin Limited describe how a seminal five-year fundraising campaign irrevocably transformed the fortunes of one of Britain’s top charities.

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The gold standard in fundraising, part 2: exceeding expectations.

by Ken Burnett

Final part of a conversation about transformational fundraising that Giles Pegram and Redmond Mullin had recently with SOFII’s Ken Burnett.

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The Harry Secombe soft sell legacy approach

by Ken Burnett

This campaign dates back to the late 1980s and was created by Burnett Associates Limited with Dennis Kingshot at the NSPCC.

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Anatomy of the Wishing Well Appeal. Part 1.

by Marion Allford

The overall fundraising strategy

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Anatomy of the Wishing Well Appeal. Part 2.

by Marion Allford

MARION ALLFORD LOOKS BACK – 20 YEARS AFTER. I have often been asked why the Wishing Well Appeal achieved such a wide response. I believe it was due to the deep affection many people feel for Great Ormond Street Children's Hospital; and the detailed planning and sophisticated marketing techniques used to communicate the fact that the hospital was in trouble. We needed the public to know that, without their active help with fundraising, the hospital's future could have been in jeopardy.

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Dr Barnardo’s Home: the home collecting box

by Ken Burnett

The home collecting box remains many people’s closest link with charitable giving. Some collecting boxes are themselves collector’s items.

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RNLI: ‘stand behind these men’ press ad

Just days later, the newspapers were headlining a very different story.

by SOFII

The message is simple and direct – it tells who the RNLI is, what it does, and gets straight to the point by asking what the reader will contribute. It also uses a photograph of a crew member at the top of the page – a tradition that continues today.

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The Society for Effecting the Abolition of the Slave Trade: minute regarding the need for fundraising from 1788

by SOFII

This piece offers a unique insight into how, 220 years ago, funds were raised to help fight one of the greatest social evils of all time. In its formality, the 114-word single sentence of this solicitation has a distinctly quaint character.

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RSPCA’s pile of dead dogs advertisement

RSPCA Pile of dogs ad

by SOFII

Some time around the turn of the 1980s Britain’s leading animal welfare charity, the RSPCA (Royal Society for the Prevention of Cruelty to Animals), produced a striking and controversial poster that positioned it as a campaigning organisation too.

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The early Christian Church: St Paul’s letter to the Corinthians

First letter of St Paul

by SOFII

This may not be the world’s earliest ever recorded mention of fundraising but it could well be the first ever example of a fundraising director exhorting his troops to achieve their targets. Or, do you know different?

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