Foundations of Fundraising
Our Right to Heal – Marva Wisdom, Canada
by Marva Wisdom
There are so many great women of colour working in fundraising, but still a severe lack of diversity at the highest levels. From Our Right to Heal, Marva Wisdom looks at this disparity and asks what we’re going to do about it.
Read moreThe wit and wisdom of George Smith - Why shame the punters when you can threaten them?
by George Smith
In this new entry to our series by the great writer, George Smith tackles the 'aggressive' tactics used by direct marketers.
Read moreIntegrity is not something you show others, it’s how you behave behind their back
by Ken Burnett
Ken Burnett, SOFII’s founder, looks at questions of integrity in fundraising and where it’s lacking, asking the question ‘Whatever has happened to plain ol’ knowing "right" from "wrong"?’
Read moreOur Right to Heal - Fatou Jammeh, Canada
by Fatou Jammeh
In a new series brought to you by the Association of Fundraising Professionals (AFP), Fatou Jammeh shares her lived experiences of racial and gender prejudice. She also explores the legacy of historic oppression in fundraising. This is a powerful story from Our Right to Heal.
Read moreOur Right to Heal - Black women fundraisers share their stories
by Joe Burnett
These two videos introduce a wonderful initiative by the Association of Fundraising Professionals (AFP). This is Our Right to Heal, a selection of beautifully written essays where black women fundraisers share the experiences that have shaped their professional and personal lives.
Read moreActionAid’s journey to diversity
by Ken Burnett
How one of the UK’s leading INGOs improved performance from management, staff and board by putting its principles into practice. And found happiness in the process.
Read moreA timeline of modern British philanthropy
by Rhodri Davies
In this fascinating article, Rhodri Davies takes you through a brief but insightful history of British giving.
Read moreTwo of the greatest fundraising letters ever written
by Denny Hatch
In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.
Read moreDenny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST
by Denny Hatch
Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.
Read moreBhopal Medical Appeal: At a time of crisis, Bhopal's clinics give back something beyond price
by Ken Burnett
In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.
Read moreThe most successful advertisement in the history of the world
by Denny Hatch
What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.
Read moreRefugees build bridges across society
by Lyndall Stein
In an article originally written for Fair Observer during Refugee Week, Lyndall celebrates the contributions refugees have made to British society and how we can fight back against discrimination and prejudice.
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