Foundations of Fundraising
The tester’s dilemma: to go on, or give up?
by Ken Burnett
‘When should we accept that our brilliant idea just isn’t going to work?’ asks Ken Burnett in this latest article on testing.
Read moreThe use and misuse of emotion part one
by Ken Burnett
Why fundraisers should study emotions and learn to use them better.
Read moreThe use and misuse of emotion, part two.
by Ken Burnett
Three steps to transform how fundraisers communicate emotionally.
Read moreWelcome to the art and science of positive thanking
by Ken Burnett
There’s an exciting new fundraising book on the horizon, from SOFII favourite Lisa Sargent and Ken Burnett has had the privilege of getting a sneak preview.
Read moreBring back the indispensable guard book
by Ken Burnett
'There’s a lot that I recall with affection from my first fundraising job. But one thing I remember particularly fondly – the good old guard book.'
Read moreThe A to Z of writing fundraising appeals: A to F
by Steve Lynch
Writing a good appeal is a big undertaking and isn’t as easy as some may think. In this handy guide Blue Frog London’s Steve Lynch gives a handy alphabetical guide to the dos and don’ts of writing a fundraising appeal.
Read moreMarie Burnett: she lived, laughed, loved and left a huge hole in our hearts
by Sue Kershaw
We are sad to announce the death of Marie Burnett, co-founder of SOFII, trustee, company secretary, honorary treasurer and voluntary editor in chief.
Read moreGreenpeace UK: Rang-tan and the story of dirty palm oil
by Sonia Triki
This landmark TV ad captured the hearts and minds of the public. It also helped Greenpeace tap into, and transform, the national conversation around palm oil.
Read moreWorld-changers at Work presents: a life-stage fairytale - how Beryl and Clive found the meaning of life.
by Ken Burnett
In an excerpt of his Storytelling can change the world book recreated for World-changers at Work, Ken Burnett asks how fundraisers can help people find meaning in their life to make a difference to the world. The answer? Tell great stories.
Read moreThe wit and wisdom of George Smith - Good: the case for a re-launch
by George Smith
In a prescient excerpt from Up Smith Creek, George Smith muses on the concept of doing good and we should triumph over evil in increasingly cynical times.
Read more‘…written with such a wit and lightness of touch that not a page is boring.’ - Drayton Bird reviews Up Smith Creek
by Drayton Bird
As we continue our celebration of the wit and wisdom of George Smith we bring you this review of the superb collection Up Smith Creek by famed marketing expert Drayton Bird.
Read moreThe SOFII history project part one: treasures from fundraising’s history
by SOFII
Welcome to part one of SOFII’s history project. Dive in to explore the best campaigns from antiquity to the 20th century.
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