SOFII was invited to bring the IWITOT formula to the 2013 AFP Toronto Congress. We hand-picked 12 Canadian and international speakers to present the fundraising idea that they most admired or envied. Here are the ideas presented on the day.
Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.
This remarkable project from Civil Rights Defenders saves the lives of human rights activits working to save people from oppressive regimes. The level of involvement they offer their donors is made possible through excellent use of social media.
And ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.
It’s not really surprising that University College London’s brief to bring philosopher and jurist Jeremy Bentham back to life to raise much needed funds caused Aline Reed, in her words, ‘to frown, ask “you want me to do what” and generally feel rather puzzled for a number of days.’
But not for long, after undertaking some research she and Mark Phillips came up with the brilliant idea of a ‘ransom in reverse’. Intrigued? This wonderful exhibit will reveal the great results.
A new simplified online gaming platform that aims to raise $100 billion for global projects by 2016.
Another highly successful sponsorship programme. The Belgian charity APOPO have encouraged very many people to part with their euros to adopt a rat – and save a life.
Ten brilliant images designed to inspire and introduce new audiences to the work of one of Britain’s premier conservation organisations.
Depaul UK’s iHobo app to increase awareness of the plight of young homeless people was the first of its kind. Within five days of its launch it was the number one most downloaded app in the UK. It has since been downloaded 600,000 times: it’s that powerful.
Ryton Garden’s famous recyclable mailing is one of the best ever examples of the benefits fundraisers can realise when they show that they really understand their donors.
Calgary Zoo in Canada publishes the first annual report on Instagram.
This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.