Save the date for the best event about fundraising of the year! 

I Wish I'd Thought Of That #IWITOT is returning to London on Thursday 21st Februrary 2019.

Getting donor-centred fundraising right: the conclusion of the lightbulb moments.

The best of donor-centric fundraising is here - we've kept the best of the last of the lightbulb moments for now.

Say hello to SOFII’s updated direct mail showcase

With a fresh new look and great organisation by categories, the SOFII direct mail showcase is the place to go for the best content on direct mail and door drops.

SOFII's WoW! series is here!

We've launched an exciting and inspirational new series, World-changers at Work. Here's how you can explore the new content and get involved.

Meet the world-changers

These are the voices that drive the WoW! project: interviews and conversations with people who every day are making a difference.

• Will you join these kind fundraisers at the heart of SOFII?
• SOFII’s best of the best showcase - introduction and contents
• Ken Burnett’s archive on SOFII
• The Saltways becomes SOFII’s newest partner
• ChatGPT and fundraising – what do you need to know? (part one)
• The Legacy Showcase – where fundraisers share inspiring campaigns
• Do you love fundraising as much as we do?
• Everything IWITOT
• Giving Tuesday ideas - SOFII shares our favourites with you
• About us
• Fundraising Everywhere is SOFII’s newest business partner
• An important announcement from SOFII
• The Distinguished Gentleman’s Ride: Riding for a cause
• What is SOFII?
• Fundraising and giving during COVID - a report from the CIOF
• Campaigning fundraisers can change the world
• What’s next for fundraising after coronavirus?
• Matched funding challenge has doubled donations for Ken Burnett’s 500-mile quest
• Challenge fundraising – lessons in asking and thanking, from Ken Burnett’s 500-mile walk
• Remarkable Partnerships becomes SOFII’s newest partner
• Could you help Ken conquer the Camino de Santiago?
• An apology and important message
• The Fundraising Institute of New Zealand (FINZ) becomes SOFII’s newest partner
• The essence of Campaigning Fundraising in 52 exhibits and 199 web links - get your copy today!
• Join SOFII’s BIG FUNDRAISING QUIZ – June 4th 2021, 1pm BST
• Lung Foundation Australia: Christmas 2020 digital campaign
• SOFII proudly announces the appointment of five new trustees
• A bad ad at a bad time
• WILL YOU HELP SAVE FINZ? - A unique fundraiser-to-fundraiser (F2F) appeal
• Congratulations, you’re about to become an even better fundraiser!
• The SOFII history project: introduction and contents
• Lend a hand and help SOFII
• Would you like to speak at IWITOT?
• Thank you for supporting SOFII in 2019
• We are the SOFII One Hundred
• The SOFII history project part one: treasures from fundraising’s history
• Thank you for helping shape SOFII’s future
• SOFII’s Christmas Gift Catalogue
• Common Cause Citizen’s Committee: major donor upgrade
• Eihei Dogen: fundraising letter from 1235
• Really Ugly Sweater
• CDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design.
• SOFII stars: the best of corporate social engagement
• Jerold Panas (1928-2018)
• NSPCC's improved online giving experience
• Walk the Walk: a website that puts the donor at the centre
• Trócaire - September direct mail campaign 2017
• Marie Curie and Yorkshire Building Society – The Hour of Need
• The Polish Red Cross: Very Good Manners
• SOFII’s major donor showcase - introduction and contents
• NO MORE's Super Bowl 49 PSA: Listen
• Want to be donor-centred?
• SOFII: the ‘Don’t be LEFT BEHIND, share your brilliance’ special appeal
• Macmillan Cancer Support: eCards platform update
• Act for Peace's refugee social experiment
• Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland
• Amnesty International: the pen pack
• Thank you for your kind gift to SOFII
• St Michael’s Hospital Foundation: Living in a multi-generational world
• Blue Cross: Tap Dogs
• Presentación de la traductora - Anna Fabra Raduà
• CDE project 6 section 4.4b: Jack’s story, from Claire House Children’s Hospice
• WWF: Virtual reality tiger experience
• Knickers Model’s Own in aid of Cancer Research UK
• Ministry of Stories: Hoxton Street Monster Supply Store
• SOFII stars: great fundraising writers
• SOFII stars: treasures of legacy marketing
• Sanitation First’s fundraising challenge with a local primary school
• Friends of the Earth: Looking after supporters when the media storm hit
• The Redwood’s Gratitude Report: Ana’s story
• Toronto Humane Society's ‘Benjamin’ year end mailing
• The Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors
• Women’s Aid: Look At Me interactive billboard
• ALS Foundation Netherlands: I have already died
• Trillium Gift of Life Network: ‘bucket list’
• Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words
• Crimestoppers: reverse pickpocketing is putpocketing
• Aid to Children and Adolescents at Risk Foundation ANAR: secret anti-abuse message
• Whitney Museum of American Art: Curate Your Own Membership
• CEO Sleepout: business leaders sleep rough for Girls and Boys Town
• Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts
• The father of modern day fundraising: Harold Sumption
• Is the F2F golden goose now a dead duck?
• St Michael’s Foundation: the Final Piece campaign
• A 'hair-raising' message from the Swedish Childhood Cancer Foundation
• SOFII updates in 2017
• Sandra Schmirler Foundation’s printed legacy guide: You’re In My Heart Forever’
• Minus18: Same Sex Gender Diverse Formal is accidentally crowdfunded by an anti-gay group
• Home for Hope: using IKEA furniture displays to advertise homeless dogs
• A few top tips and how-to lists just for you
• What would fundraising be without donors?
• How I wrote that fundraising letter
• Fundraising Inspiration Advent Calendar 2015
• Newly discovered old treasures
• Want some inspirational fundraising reading?
• Emory University’s Blue Pig Campaign
• San Francisco Zoo’s ‘adopt-an-animal’ campaign
• Introducing the Commission on the Donor Experience
• StreetDoctors: helping victims of crime
• Operation Homefront: The Card
• Remember A Charity legacy awareness week 2014
• Updates 2016
• Liberty in North Korea autumn campaign
• Amnesty International UK: Virtual reality street fundraising
• Cleveland Hearing and Speech Clinic: revitalising declining revenue raised through special events
• Remember a Charity’s initial research into legacy giving
• Bitcoin for fundraisers
• Children’s Medical Research Institute: the video that broke the Internet’s heart
• Cancer Research UK’s ‘no-make-up selfie’ campaign
• Alex’s Lemonade Stand Foundation (ALSF) end-of-year campaign
• Legacy of Hope newsletter and reply form, from Bread for the World, USA
• Rethink Mental Illness ‘find Mike’
• The Magic Bus: corporate customers pay for a facility that helps poor kids
• The unconventional fundraising gallery
• Toilet Twinning
• The ALS (USA) ‘ice bucket’ challenge
• BBC Television: the 1966 documentary, Cathy Come Home
• Cancer Research UK’s Dryathlon
• SOFII presents the best of 101fundraising
• F*CK CANCER: raising money for cancer research
• JustGiving: a ‘for profit, for good’ platform for online giving.
• University of Michigan, USA. Newsletter, plus reply form
• Thank you for your support
• Updates 2015
• NSPCC’s thank-you mailing
• SOFII: the BIG questions
• Voices for Justice newsletter, from Human Rights Watch, USA
• Living Legacy Society newsletter, from the Union of Concerned Scientists, USA
• Updates 2015
• Islamic Relief: ‘Hey, you with the beard!’ Great video fundraising to mark the start of Ramadan
• SOFII’s what to watch
• St. Michael’s Hospital Foundation: Urban Angel magazine
• Motor Neurone Disease Association (MNDA): John’s journey
• Giving Scotland: crisis campaign
• Breakthrough: the ‘is this justice’ campaign
• Battersea Dogs & Cats Home: ‘secret suppers’
• CPAR: ‘plant a tree in Ethiopia’ mailing
• WWF: Year of the Tiger Christmas appeal 2009
• Ryton Gardens: recyclable mailing
• RSPB: Letter to the future
• British Heart Foundation: the poster series
• International Association to Save Tyre’s million euro raffle
• RNLI online live launch map
• L’appello speciale di Save the Children: compra un mattone
• L’appello natalizio con la “testa di carta” del University College di Londra
• “Change for Good®” : la campagna promossa da UNICEF
• La campagna “touch, look, check” di Breakthrough Breast Cancer
• Il singolare sit-in di Who Gives a Crap
• La campagna di acquisizione di Plan UK
• “Un tè per due”: la campagna di Guide Dogs NSW/ACT1
• Depaul UK e la sua audace invenzione: un’applicazione per sensibilizzare sul tema dei senzatetto
• SickKids: la campagna “together we will”
• What do you think of this three-part website donate button?
• Playmob: a gaming platform to raise money for global projects
• Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do
• Civil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights
• SickKids: ‘together we will’ campaign
• I CAN: the ‘adopt-a-word’ campaign
• Depaul UK: the iHobo daring app to raise awareness about homelessness
• APOPO: HeroRAT rat adoption programme
• The Bhopal Medical Appeal grabs every opportunity to tell good stories
• Oxfam Canada: the ‘threads of change’ campaign
• SOS Children’s Villages Belgium: a corporate partnership aimed at six people
• Facing the World: excellent use of video
• Movember: a professional fundraiser’s story of raising money through personal sponsorship
• Battersea Dogs & Cats Home: introducing iPads to door-to-door
• The Städel Museum, Frankfurt: inspiring a city to fundraise
• Alexander’s Fund: how fundraising inspired a community to save a life
• Oxfam: Marks and Spencer’s ‘schwopping’ partnership
• Southend Hospital: bosom pals appeal
• Breakthrough Breast Cancer: ‘touch look check’ campaign
• ORBIS: gift aid campaign
• All Saints and St Andrew’s Church, UK: parachuting teddy bears
• St Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results
• Oxfam UK: the £2.00 a month proposition to new donors
• Camp Rising Sun: the impact of an infographic
• Advantage Africa: Christmas gift wrapping offer
• The Owl and Monkey Haven: appeal for two lonely capuchins, Martin and Lulu
• Friends of the Earth: the Bee Cause
• Creating Better Futures: ‘name the bear– every child has a name’ competition
• The Salvation Army: Christopher’s letter
• StreetSmart: helping the homeless as you eat
• S.A.L.V.E International: Motorbike May appeal
• Netherland Leprosy Relief Foundation: Diwali campaign. Support a child’s education for one year
• Akshaya Patra, India: winners of an international competition to change the world
• Anne Frank Trust UK: the ‘thirteen-in-13’ campaign
• Saint Demetrios: Greek festival
• The Orangutan Protection Foundation: adopt an orangutan
• Aching Arms: teddy bears member-get-member scheme
• Jersey Hospice Care: million pound lottery (MPL)
• St Baldrick’s Foundation: shaving the way to conquer children’s cancer
• The London marathon: a human race
• Operation Christmas Child: the shoebox appeal
• ChildLine: the Got Talent ball
• United Negro College Fund: David Ogilvy’s letter
• SOFII stars: a selection from SOFII’s most read articles
• The Medical Foundation: immortality auction
• Red Cross USA: the Tiffany circles
• Cancer Research UK: the race for life
• Calgary Zoo: annual report 2012 on Instagram
• University of Leeds: The calendar appeal
• Operation Smile: special ‘thank-a-thon’
• Amnesty International UK: another ad that shook the nation
• Gifts in wills and the NSPCC brochure
• The Royal Flying Doctor Service: ‘Buy a jet’ direct mail
• University of Leeds: direct mail cash appeal to alumni
• Canadian Diabetes Association: Diabetes Summer Surge Campaign
• Audubon Society of Rhode Island: special recognition of long-time donors
• St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised
• University of Leeds: the memories appeal
• WSPA: ‘Big bear build’ and ‘big bear rescue’ appeals
• SOFII stars: treasures from IWITOT 2012
• St Michael’s Hospital Foundation: personalised website
• Action on Hearing Loss: put a gift in your will
• SOFII stars: thank you, welcome and well done.
• Donate now - make a difference to the world and feel great about it.
• Kids Company: the ‘plate pledge’ appeal
• Bank4Hope: a new ‘bank’ to enhance transparency and accountability
• Action on Hearing Loss: haz un legado en tu testamento
• La página web personalizada de la Fundación del Hospital St Michael
• Parkinson’s UK: the Dave the Worm campaign
• Sense: A magical Christmas appeal from Teddy
• Arrels Fundació: cardboard hearts for the homeless
• Change Heroes: a new fundraising platform
• A brief history of fundraising in France
• Malaria No More and CollegeHumor: malarious
• Fondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’
• HP-HF: the ‘yellow coins’ project, collected by children for children
• Handicap International: the Christmas tree bag
• The École Centrale Paris (Central School of Paris): alumni online challenge
• Cancer Research UK: the letter from cancer
• Il pacchetto informativo per dare il benvenuto a chi desidera adottare un bambino con ActionAid
• La lettera in farsi di CHATS in occasion del Norooz
• Medici Senza Frontiere: “soci sul campo”
• Send a Cow: la campagna di ringraziamento
• L’Associazione Parkinson inglese: la campagna di Dave il Verme
• La fondazione Arrels: cuori di cartone per i senzatetto
• Botton Village: il “messaggio di Frances”
• La lettera di Hannah: un appello originale
• The National Asthma Campaign: Straws mailing
• The German Leprosy Relief Association: ‘Different Strokes’, the art show with a difference
• Guide Dogs NSW/ACT*: ‘tea for two’ appeal
• RNLI: train one, save many campaign
• The Salvation Army: UK Christmas appeal
• Kiva: person-to-person micro-lending
• Plan International UK’s ‘prospecting’ campaign
• Greenpeace UK: the Rainbow Warrior III thank-you video
• The British Humanist Association: the atheist bus campaign
• The David Suzuki Foundation: campaign for Santa Claus
• AARP (formerly the American Association of Retired Persons): legacies booklet and newsletter
• The NSPCC legacies TV ad: the ‘what will we leave?’ campaign
• Charter 88: the ‘buy-out’ letter
• Aide et Action: press ads/thank you methodology
• CARE USA: donor acquisition chaperoned emails
• LA Gay and Lesbian Center: legacy leadership campaign
• The Soi Dog Foundation: acquiring regular donors through Facebook
• Oxfam: The Hunger £ Million Campaign
• Seeing Eyes for Blind People: sponsor a puppy who’ll grow into a seeing eye dog
• HEKS charity shop Switzerland: virtual but not traditional gifts
• Macmillan Cancer Support: the World’s Biggest Coffee Morning
• UNICEF: the Change for Good® campaign
• Portuguese Red Cross: the store that sells hope
• The Art Fund: the battle to save the Staffordshire Hoard
• The Girl Effect: starting conversations for change
• Save the Children: Gaza ceasefire SMS campaign
• Lake Simcoe Conservation Foundation: 2007 annual report
• MCC-Murray Culshaw Consulting Pvt Ltd: 2007/8 annual report
• ALS Canada: ‘Ways to Support’ document
• Children’s Hospital Foundation, Washington DC, USA: send a valentine to a child in the hospital
• Girlguiding UK: Impact Report 2011
• Wikimedia Foundation: how banners can enhance fundraising
• Christian Aid: text for nets
• Twestival: grassroots fundraising from volunteers
• Tap-n-Give: modern technology for fundraising
• Greenpeace Italia: save the Parmigiano Reggiano from OGM
• Medicos Sin Fronteras: medicine for someone else’s pain
• Save the Children India: the ‘Every One’ campaign to reduce child deaths
• Thunderbird School of Global Management: a 24-hour telethon to save their famous tower
• 7 days 7 gifts – part of Give India’s ‘joy of giving’ week
• Reprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’
• Coriell Institute for Medical Research: What’s in Your Genes - A Celebration of the Science of Genetics
• The India Giving Challenge
• Jeans For Genes: statues wearing jeans
• The Beautiful Foundation: building philanthropy in South Korea with Lego block banks
• Dream A Dream: evenings out at the Little Theatre, Bangalore
• Wood Green Animal Shelters: urgent £3 food appeal
• St Michael’s Hospital Foundation: urban angel newsletter – special campaign edition
• St Michael’s Hospital Foundation: a special book to thank volunteers
• St Dunstan’s: help blind heroes interactive acquisition campaign.
• Ontario Nature: ‘Ruby the hummingbird’ mailing
• Jewish Care: the Post-it note campaign
• Harvard University: how Harvard got its name. Major gift fundraising in the seventeenth century.
• CHATS: the Norooz letter, in Farsi
• Blue Cross: a brand refresh
• St Michael’s Hospital Foundation: the 2010/11 annual report to donors
• SOFII stars: the world’s best fundraising direct mail.
• Help the Aged: ‘you have this gift’ direct mail pack
• David Ogilvy’s secret weapon
• Greater London Fund for the Blind: Christmas card and thank-you card tests
• Rhode Island Foundation: why less can be more with the annual report, particularly when it comes to legacies
• Grassroots International: their distinctive annual report
• Interval House: the gratitude report
• Send a Cow: thank-you drive
• Dr Barnardo’s Homes: quattro grandi raccolte fondi dal passato remoto
• I like to MO-ve it funny dance, Movember testicular cancer awareness
• Plan UK: ‘plan your story’ innovative new video and Facebook app
• Cinema stunt by Carlsberg
• The Zimbabwe Association’s emergency appeal
• Capital Area United Way: a well-captioned photo is worth 1,000 words
• Opération pièces jaunes: collecter par et pour les enfants.
• Le sac à sapin: joindre l’utile au généreux, au profit des enfants soutenus par Handicap International.
• Fondation Nicolas Hulot: transformer les sympathisants en donateurs, les ‘eco-acteurs’
• L’Ecole Centrale de Paris: booster la collecte alumni, via un défi entre promos, online.
• Is Asian charity different from Western charity?
• Give as you Live™.
• University of Washington: ‘stuff the bus’ campaign.
• Dr Barnardo’s Homes: how the death of Carrots led to a powerful slogan, from 1866
• Culver Academies: by example campaign
• WaterAid’s plastic bag mailing
• Deerfield Academy: Bruce Barton’s fundraising letters from 1960, letter 22
• IL PIANO/THE PLAN: il lancio dell’adozione a distanza, Spagna 1937
• L’annuncio stampa di Help the Aged ‘Dà la vista a un cieco’.
• Deerfield Academy: Bruce Barton’s fundraising letters from 1957 and 1958, letters 20 and 21
• Deerfield Academy: Bruce Barton’s fundraising letters from 1956 and 1957, letters 18 and 19
• Deerfield Academy: Bruce Barton’s fundraising letters from 1955 and 1956, letters 16 and 17
• Founding of the British Red Cross: a spectacular result from a letter to a national newspaper, 1870
• Ocean Conservancy: membership drive
• Deerfield Academy: Bruce Barton’s fundraising letters from 1951, letter 15
• McPherson Associates/ WPBT2: the ‘surprise us’ tick box
• The Big Give: online fundraising
• University of Oxford: legacy brochure
• University of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)
• University of South Carolina: Search for ‘the face of Y’ALL’
• Deerfield Academy: Bruce Barton’s fundraising letters from the turn of the 1950s, letters 12, 13 and 14
• Lake Simcoe Conservation Foundation: 2008 progress report
• Missing People: the online annual review
• Greenpeace: the virtual march for whales
• NSPCC: an early, effective use of Facebook
• Morinville and District Hands Across the Seas (HATS) ‘delightful treasures’ event
• Casa Speranti Edelweiss campaign
• Croatian Dogs appeal for new building
• Hannah’s school cake and biscuit bake
• Deerfield Academy: Bruce Barton’s fundraising letters for letters 9, 10 and 11, from 1948 and 1949
• Ben Franklin touring education and fundraising shows
• ITIHAS (I Think I Have a Solution) leadership workshop
• Deerfield Academy: Bruce Barton’s fundraising letters from 1946/47, letters 6, 7 and 8
• Deerfield Academy: Bruce Barton’s fundraising letters from 1945, letters 3, 4 and 5
• Deerfield Academy: Bruce Barton’s fundraising letters from the 1940s, letters 1 and 2
• The Children’s Hospital Trust careometer viral campaign.
• NSPCC’s supporter magazine The Children’s Friend
• Wood Green Animal Shelters: hungry mouths SMS Christmas campaign
• The Salvation Army: the ‘for God’s sake care, give us a pound’ campaign
• NARAL Leadership Circle: membership renewal
• Jesse Jackson’s bid for the White House, 1988
• Fund for a Free South Africa: high value mailing
• Association of International Cancer Research: Inspiring Stories Book
• The donor pyramid is dead… Long live the donor pyramid!
• Massachusetts Society for the Prevention of Cruelty to Animals: ‘Just $5’ email appeal
• FREE: ten years of fundraising experience!
• The Wildlife Conservation Society and Bronx Zoo: adopt-a-cockroach scheme
• CARE packages: returning to their roots
• Staff like donors? Recruit, develop, retain them…
• Live Aid: the history of an all-time great event
• Give that gift back!
• MSF warehouse: virtual catalogue and mass marketing campaign
• Kids Help Phone: buy a kid some time
• The Children’s Hospital Trust operating theatre complex campaign
• The Wishing Well Appeal for Great Ormond Street Children’s Hospital
• Defenders of Wildlife: multi-channel direct marketing integration
• Wishing Well Appeal: some appeal advertisements
• British Red Cross: the £7.7 billion appeal that changed British fundraising forever
• Pliny the Younger and the first appeal for matching funds, c. 100 AD.
• Youth for Causes: stimulating fundraising in Singapore
• Reverse Book Club cold acquisition pack: Books change lives
• Amnesty International: the shame Shell campaign
• The first ever major donor dinner – c. 970 BC
• Centrepoint ‘sponsor a room’: donor acquisition
• YMCA: ‘soft sell’ legacy advertising
• Book Aid International: the Reverse Book Club
• The Oxfamily box
• NSPCC: the Centenary Appeal, setting the gold standard in major campaign fundraising, from 1984
• Greenpeace UK: their cycle of renewal and reactivation mailings – the inertia mailing
• RNLI: ‘He’ll face…All we ask of you’ press insert
• Friends of the Earth: carbon calculator
• Handgun Control: acquisition pack
• Dobrota Foundation: ‘everyone can be a philanthropist’ campaign
• Rex Dog Shelter: ‘A pet is not a toy’ campaign
• Polish Scouting Association ‘Proficiency for life’ campaign
• ActionAid ‘Bollocks to Poverty’ campaign
• Riverside School: the Design for Giving contest
• Bosnian Handicrafts: ‘shopping with a purpose’ campaign
• The GIVING WELLY Campaign
• Covenant House candlelight vigil
• UNICEF and Futbol Club Barcelona: a global partnership for children
• Dream a Dream’s ‘uncrush a dream’ campaign
• Moses raises funds for the tabernacle – c. 1,500 BC
• Amnesty International Australia: David Hicks press insert 2007
• Farm Africa: a thank-you letter and gift
• Help the Aged ‘...little piece of plastic’ direct mail acquisition pack
• Dr Barnardo’s Homes: four fundraising greats from the distant past
• The early Christian Church: Paul the apostle motivates his church’s donors – c. 56 AD
• Hannah’s innovative direct mail appeal
• George Smith as others see him
• Royal National Lifeboat Institution: ‘boots’ advertisement
• African National Congress: the emergency pre-election fundraising, from 1992
• ActionAid: the welcome to child sponsorship package
• Youthreach: ‘if I were rain’ publishing for a good cause
• Greenpeace UK welcome materials, from 1992
• Greenpeace Australia Pacific: the welcome process
• Mith Samlanh Cambodia: the ‘buy a brick’ land campaign
• Steel Yard: ‘fund a day’ appeal
• ActionAid: the ‘postal parent’ advert
• WWF Canada’s press advertising, or... ‘you didn’t really approve this, did you?’
• Goonj..: dignity through recycled clothing
• Amnesty International: throw-away insert campaign
• The National Park Foundation: ‘Plan for Parks’ mini-proposal
• Dream-a-Dream Foundation: ‘dine for a good cause’ campaign
• United Way: the impact calculator
• Greenpeace UK: their cycle of renewal and reactivation mailings, the ‘countdown’ and ‘please and thank-you’ packs
• The Dogs Trust: sponsor a dog scheme, television commercials
• GiveIndia’s electronic newsletters: opening a door to effective giving in India
• Sense’s brilliant style for face-to-face fundraising
• Give India’s Joy of Giving Week
• The Chilean Bible Society: mobile phone texting campaign
• Grannies’ Pizzas for Vishranthi Old People’s Home
• Goderich medical clinic campaign
• Islamic Aid: fundraising strategy
• UNHCR’s goodwill ambassador
• Australian Conservation Foundation: end of year appeal
• British Heart Foundation: the ‘calculate the cost of heart disease’ mailing
• RNLI: ‘stand behind these men’ press ad
• Greenpeace International: the reinvention of face-to-face fundraising
• UNICEF India: the ‘tele-facing’ campaign
• The Society for Effecting the Abolition of the Slave Trade: minute regarding the need for fundraising from 1788
• Woman’s Royal Voluntary Service: face-to-face postcard
• Farm Africa: ‘ask for what you need’
• Greenpeace India: SMS lead generation
• Habitat for Humanity International: Hungary mailing
• RSPCA’s pile of dead dogs advertisement
• RCSB: Bhopal emergency appeal
• Médecins sans Frontières: ‘field partners’
• The early Christian Church: St Paul’s letter to the Corinthians
• A Dismal Swamp: an extract from Our Mutual Friend showing Charles Dickens’ view of fundraising in Victorian England
• Princess Margaret Hospital Foundation: Wings of Hope appeal
• Albert Street Methodist Sunday School: the foot of pennies from the 1930s
• Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water!
• Habitat for Humanity: money back guarantee
• ISRT thank-you and welcome letter
• ActionAid: the inserts with built-in reply mechanism
• Oxfam’s press ads from the 1950s and 60s
• WWF Canada: welcome pack for new donors
• Soil Association: membership development
• WWF Canada: new donor questionnaire
• NSPCC: the Little Book of Change
• RNLI: the legacy letter
• Station WDCN, Nashville, USA: special ‘thank you’ to a donor
• Great Ormond Street Hospital: legacy marketing 1856
• DirectChange.org website
• Greenpeace Sweden’s legacy commercials
• Children’s Cancer Institute of Australia: bequest conversion pack
• RSPB: brand stretch work
• Kelvingrove refurbishment appeal: capital campaign
• Feed the Children’s ‘baby box’
• Los Angeles County Museum of Art: capital campaign
• HomeFront’s virtual gala: ‘Don’t Save the Date. Just Save the World.’
• RSPCA New South Wales: cupcake day
• Covenant House Alaska: ‘moustache march’
• Path for Life Medical Rehabilitation and Therapy Centre: ‘path to life’ concert in Uzhgorod City
• UNICEF: trick or treat
• Cure Cancer Australia: ‘can too’ sporting events
• Crisis Christmas card challenge
• Waitrose ‘community matters’ giving initiative
• ActionAid’s Christmas collection: virtual gifts that keep on giving
• United Way Hungary: ‘why do I help?’ campaign
• The Foundation for Childbirth with Dignity: 'you have a right to ask’ campaign
• Operation Raleigh: toilet paper mailing
• Dream a Dream: Newspaper Campaign
• WWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign
• Southern Poverty Law Center: Partners for the Future legacy letter and brochure
• The Lost Dogs’ Home, Melbourne: direct mail acquisition
• Botton Village: giving donors choices
• Mencap: Christmas appeal
• Muscular Dystrophy Group: envelope test
• Womankind Worldwide: donor recruitment mailing
• RSPCA New South Wales: project Guardian Angel
• Lawrence Park Community Church: appeal for a sign
• Greenpeace UK’s ‘forget it’ pack reactivation mailings
• Longwood Gardens direct mail membership acquisition pack
• Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)
• Children’s Wish Foundation: the power of a story
• The Shires of Wood Green
• Arthritis Care: ‘people like us’ campaign
• Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign
• Dogs Trust: sponsor a dog
• Helvetas: integrating awareness and fundraising
• Prostate Cancer Research Fund: fundraising from beyond the grave
• Planned Parenthood Rhode Island: donor newsletter
• The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite
• UNICEF Pigotta project: adopt a doll and save a life
• Station WNED, Buffalo and Toronto: ‘thank you’ card to a donor
• WWF integrated legacy marketing campaign
• Greenpeace Australia: The legacy beer mat
• Multiple Sclerosis Society, Holland: television commercial
• Jerry Falwell’s Liberty Alliance: emergency appeal for cash
• Bad Ad - Greenpeace Portugal: the unfortunate example of the reversed out coupon
• Nature Conservancy of Canada: Legacy mailing
• Dogs Trust canine care card
• RSPCA’s ‘sow tethering’ telephone campaign
• THE PLAN: the launch of child sponsorship, Spain 1937
• Nature Conservancy: launch of their Science Council
• ActionAid: transparency and readability
• Rebecca Brown and Agnes Holliday: mystery shopping tests for PBS and the Smithsonian Institution
• Amnesty International UK: press ads that shook a nation
• UNICEF: the card that launched UNICEF’s fundraising
• International Campaign for Tibet Freedom: bracelet appeal
• Botton Village ‘Frances’ pack
• Faisalabad’s first cycle rally for peace and the environment