A letter that parades fine thoughts with fine language

You’ll see a letter here that George Smith thought one of the best he’d ever read. No, he didn’t write it. But he wished he had.

• Will you join these kind fundraisers at the heart of SOFII?
• SOFII’s best of the best showcase - introduction and contents
• Ken Burnett’s archive on SOFII
• The Saltways becomes SOFII’s newest partner
• ChatGPT and fundraising – what do you need to know? (part one)
• The Legacy Showcase – where fundraisers share inspiring campaigns
• Do you love fundraising as much as we do?
• Everything IWITOT
• Giving Tuesday ideas - SOFII shares our favourites with you
• About us
• Fundraising Everywhere is SOFII’s newest business partner
• An important announcement from SOFII
• The Distinguished Gentleman’s Ride: Riding for a cause
• What is SOFII?
• Fundraising and giving during COVID - a report from the CIOF
• Campaigning fundraisers can change the world
• What’s next for fundraising after coronavirus?
• Matched funding challenge has doubled donations for Ken Burnett’s 500-mile quest
• Challenge fundraising – lessons in asking and thanking, from Ken Burnett’s 500-mile walk
• Remarkable Partnerships becomes SOFII’s newest partner
• Could you help Ken conquer the Camino de Santiago?
• An apology and important message
• The Fundraising Institute of New Zealand (FINZ) becomes SOFII’s newest partner
• The essence of Campaigning Fundraising in 52 exhibits and 199 web links - get your copy today!
• Join SOFII’s BIG FUNDRAISING QUIZ – June 4th 2021, 1pm BST
• Lung Foundation Australia: Christmas 2020 digital campaign
• SOFII proudly announces the appointment of five new trustees
• A bad ad at a bad time
• WILL YOU HELP SAVE FINZ? - A unique fundraiser-to-fundraiser (F2F) appeal
• Congratulations, you’re about to become an even better fundraiser!
• The SOFII history project: introduction and contents
• Lend a hand and help SOFII
• Would you like to speak at IWITOT?
• Thank you for supporting SOFII in 2019
• We are the SOFII One Hundred
• The SOFII history project part one: treasures from fundraising’s history
• Thank you for helping shape SOFII’s future
• SOFII’s Christmas Gift Catalogue
• Common Cause Citizen’s Committee: major donor upgrade
• Eihei Dogen: fundraising letter from 1235
• Really Ugly Sweater
• CDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design.
• SOFII stars: the best of corporate social engagement
• Jerold Panas (1928-2018)
• NSPCC's improved online giving experience
• Walk the Walk: a website that puts the donor at the centre
• Trócaire - September direct mail campaign 2017
• Marie Curie and Yorkshire Building Society – The Hour of Need
• The Polish Red Cross: Very Good Manners
• SOFII’s major donor showcase - introduction and contents
• NO MORE's Super Bowl 49 PSA: Listen
• Want to be donor-centred?
• SOFII: the ‘Don’t be LEFT BEHIND, share your brilliance’ special appeal
• Macmillan Cancer Support: eCards platform update
• Each of the 28 individual CDE summaries, at the click of a mouse
• Act for Peace's refugee social experiment
• Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland
• Amnesty International: the pen pack
• Thank you for your kind gift to SOFII
• St Michael’s Hospital Foundation: Living in a multi-generational world
• Blue Cross: Tap Dogs
• Presentación de la traductora - Anna Fabra Raduà
• CDE project 6 section 4.4b: Jack’s story, from Claire House Children’s Hospice
• WWF: Virtual reality tiger experience
• Knickers Model’s Own in aid of Cancer Research UK
• Ministry of Stories: Hoxton Street Monster Supply Store
• SOFII stars: great fundraising writers
• SOFII stars: treasures of legacy marketing
• Sanitation First’s fundraising challenge with a local primary school
• Friends of the Earth: Looking after supporters when the media storm hit
• The Redwood’s Gratitude Report: Ana’s story
• Toronto Humane Society's ‘Benjamin’ year end mailing
• The Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors
• Women’s Aid: Look At Me interactive billboard
• ALS Foundation Netherlands: I have already died
• Trillium Gift of Life Network: ‘bucket list’
• Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words
• Crimestoppers: reverse pickpocketing is putpocketing
• Aid to Children and Adolescents at Risk Foundation ANAR: secret anti-abuse message
• Whitney Museum of American Art: Curate Your Own Membership
• CEO Sleepout: business leaders sleep rough for Girls and Boys Town
• Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts
• The father of modern day fundraising: Harold Sumption
• Is the F2F golden goose now a dead duck?
• St Michael’s Foundation: the Final Piece campaign
• A 'hair-raising' message from the Swedish Childhood Cancer Foundation
• SOFII updates in 2017
• Sandra Schmirler Foundation’s printed legacy guide: You’re In My Heart Forever’
• Minus18: Same Sex Gender Diverse Formal is accidentally crowdfunded by an anti-gay group
• Home for Hope: using IKEA furniture displays to advertise homeless dogs
• A few top tips and how-to lists just for you
• What would fundraising be without donors?
• How I wrote that fundraising letter
• Fundraising Inspiration Advent Calendar 2015
• Want some inspirational fundraising reading?
• Emory University’s Blue Pig Campaign
• San Francisco Zoo’s ‘adopt-an-animal’ campaign
• Introducing the Commission on the Donor Experience
• StreetDoctors: helping victims of crime
• Operation Homefront: The Card
• Remember A Charity legacy awareness week 2014
• Updates 2016
• Liberty in North Korea autumn campaign
• Amnesty International UK: Virtual reality street fundraising
• Cleveland Hearing and Speech Clinic: revitalising declining revenue raised through special events
• Remember a Charity’s initial research into legacy giving
• Bitcoin for fundraisers
• Children’s Medical Research Institute: the video that broke the Internet’s heart
• Cancer Research UK’s ‘no-make-up selfie’ campaign
• Alex’s Lemonade Stand Foundation (ALSF) end-of-year campaign
• Legacy of Hope newsletter and reply form, from Bread for the World, USA
• Rethink Mental Illness ‘find Mike’
• The Magic Bus: corporate customers pay for a facility that helps poor kids
• The unconventional fundraising gallery
• Toilet Twinning
• The ALS (USA) ‘ice bucket’ challenge
• BBC Television: the 1966 documentary, Cathy Come Home
• Cancer Research UK’s Dryathlon
• SOFII presents the best of 101fundraising
• F*CK CANCER: raising money for cancer research
• JustGiving: a ‘for profit, for good’ platform for online giving.
• University of Michigan, USA. Newsletter, plus reply form
• Thank you for your support
• Updates 2015
• NSPCC’s thank-you mailing
• SOFII: the BIG questions
• Voices for Justice newsletter, from Human Rights Watch, USA
• Living Legacy Society newsletter, from the Union of Concerned Scientists, USA
• Updates 2015
• Islamic Relief: ‘Hey, you with the beard!’ Great video fundraising to mark the start of Ramadan
• SOFII’s what to watch
• St. Michael’s Hospital Foundation: Urban Angel magazine
• Motor Neurone Disease Association (MNDA): John’s journey
• Giving Scotland: crisis campaign
• Breakthrough: the ‘is this justice’ campaign
• Battersea Dogs & Cats Home: ‘secret suppers’
• CPAR: ‘plant a tree in Ethiopia’ mailing
• WWF: Year of the Tiger Christmas appeal 2009
• Ryton Gardens: recyclable mailing
• RSPB: Letter to the future
• British Heart Foundation: the poster series
• International Association to Save Tyre’s million euro raffle
• RNLI online live launch map
• L’appello speciale di Save the Children: compra un mattone
• L’appello natalizio con la “testa di carta” del University College di Londra
• “Change for Good®” : la campagna promossa da UNICEF
• La campagna “touch, look, check” di Breakthrough Breast Cancer
• Il singolare sit-in di Who Gives a Crap
• La campagna di acquisizione di Plan UK
• “Un tè per due”: la campagna di Guide Dogs NSW/ACT1
• Depaul UK e la sua audace invenzione: un’applicazione per sensibilizzare sul tema dei senzatetto
• SickKids: la campagna “together we will”
• What do you think of this three-part website donate button?
• Playmob: a gaming platform to raise money for global projects
• Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do
• Civil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights
• SickKids: ‘together we will’ campaign
• I CAN: the ‘adopt-a-word’ campaign
• Depaul UK: the iHobo daring app to raise awareness about homelessness
• APOPO: HeroRAT rat adoption programme
• The Bhopal Medical Appeal grabs every opportunity to tell good stories
• Oxfam Canada: the ‘threads of change’ campaign
• SOS Children’s Villages Belgium: a corporate partnership aimed at six people
• Facing the World: excellent use of video
• Movember: a professional fundraiser’s story of raising money through personal sponsorship
• Battersea Dogs & Cats Home: introducing iPads to door-to-door
• The Städel Museum, Frankfurt: inspiring a city to fundraise
• Alexander’s Fund: how fundraising inspired a community to save a life
• Oxfam: Marks and Spencer’s ‘schwopping’ partnership
• Southend Hospital: bosom pals appeal
• Breakthrough Breast Cancer: ‘touch look check’ campaign
• ORBIS: gift aid campaign
• All Saints and St Andrew’s Church, UK: parachuting teddy bears
• St Michael’s Hospital Foundation: data-based planned giving campaign delivers heavenly results
• Oxfam UK: the £2.00 a month proposition to new donors
• Camp Rising Sun: the impact of an infographic
• Advantage Africa: Christmas gift wrapping offer
• The Owl and Monkey Haven: appeal for two lonely capuchins, Martin and Lulu
• Friends of the Earth: the Bee Cause
• Creating Better Futures: ‘name the bear– every child has a name’ competition
• The Salvation Army: Christopher’s letter
• StreetSmart: helping the homeless as you eat
• S.A.L.V.E International: Motorbike May appeal
• Netherland Leprosy Relief Foundation: Diwali campaign. Support a child’s education for one year
• Akshaya Patra, India: winners of an international competition to change the world
• Anne Frank Trust UK: the ‘thirteen-in-13’ campaign
• Saint Demetrios: Greek festival
• The Orangutan Protection Foundation: adopt an orangutan
• Aching Arms: teddy bears member-get-member scheme
• Jersey Hospice Care: million pound lottery (MPL)
• St Baldrick’s Foundation: shaving the way to conquer children’s cancer
• The London marathon: a human race
• Operation Christmas Child: the shoebox appeal
• ChildLine: the Got Talent ball
• United Negro College Fund: David Ogilvy’s letter
• SOFII stars: a selection from SOFII’s most read articles
• The Medical Foundation: immortality auction
• Red Cross USA: the Tiffany circles
• Cancer Research UK: the race for life
• Calgary Zoo: annual report 2012 on Instagram
• University of Leeds: The calendar appeal
• Operation Smile: special ‘thank-a-thon’
• Amnesty International UK: another ad that shook the nation
• Gifts in wills and the NSPCC brochure
• The Royal Flying Doctor Service: ‘Buy a jet’ direct mail
• University of Leeds: direct mail cash appeal to alumni
• Canadian Diabetes Association: Diabetes Summer Surge Campaign
• Audubon Society of Rhode Island: special recognition of long-time donors
• St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised
• University of Leeds: the memories appeal
• WSPA: ‘Big bear build’ and ‘big bear rescue’ appeals
• SOFII stars: treasures from IWITOT 2012
• St Michael’s Hospital Foundation: personalised website
• Action on Hearing Loss: put a gift in your will
• SOFII stars: thank you, welcome and well done.
• Donate now - make a difference to the world and feel great about it.
• Kids Company: the ‘plate pledge’ appeal
• Bank4Hope: a new ‘bank’ to enhance transparency and accountability
• Action on Hearing Loss: haz un legado en tu testamento
• La página web personalizada de la Fundación del Hospital St Michael
• Parkinson’s UK: the Dave the Worm campaign
• Sense: A magical Christmas appeal from Teddy
• Arrels Fundació: cardboard hearts for the homeless
• Change Heroes: a new fundraising platform
• A brief history of fundraising in France
• Malaria No More and CollegeHumor: malarious
• Fondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’
• HP-HF: the ‘yellow coins’ project, collected by children for children
• Handicap International: the Christmas tree bag
• The École Centrale Paris (Central School of Paris): alumni online challenge
• Cancer Research UK: the letter from cancer
• Il pacchetto informativo per dare il benvenuto a chi desidera adottare un bambino con ActionAid
• La lettera in farsi di CHATS in occasion del Norooz
• Medici Senza Frontiere: “soci sul campo”
• Send a Cow: la campagna di ringraziamento
• L’Associazione Parkinson inglese: la campagna di Dave il Verme
• La fondazione Arrels: cuori di cartone per i senzatetto
• Botton Village: il “messaggio di Frances”
• La lettera di Hannah: un appello originale
• The National Asthma Campaign: Straws mailing
• The German Leprosy Relief Association: ‘Different Strokes’, the art show with a difference
• Guide Dogs NSW/ACT*: ‘tea for two’ appeal
• RNLI: train one, save many campaign
• The Salvation Army: UK Christmas appeal
• Kiva: person-to-person micro-lending
• Plan International UK’s ‘prospecting’ campaign
• Greenpeace UK: the Rainbow Warrior III thank-you video
• The British Humanist Association: the atheist bus campaign
• The David Suzuki Foundation: campaign for Santa Claus
• AARP (formerly the American Association of Retired Persons): legacies booklet and newsletter
• The NSPCC legacies TV ad: the ‘what will we leave?’ campaign
• Charter 88: the ‘buy-out’ letter
• Aide et Action: press ads/thank you methodology
• CARE USA: donor acquisition chaperoned emails
• LA Gay and Lesbian Center: legacy leadership campaign
• The Soi Dog Foundation: acquiring regular donors through Facebook
• Oxfam: The Hunger £ Million Campaign
• Seeing Eyes for Blind People: sponsor a puppy who’ll grow into a seeing eye dog
• HEKS charity shop Switzerland: virtual but not traditional gifts
• Macmillan Cancer Support: the World’s Biggest Coffee Morning
• UNICEF: the Change for Good® campaign
• Portuguese Red Cross: the store that sells hope
• The Art Fund: the battle to save the Staffordshire Hoard
• The Girl Effect: starting conversations for change
• Save the Children: Gaza ceasefire SMS campaign
• Lake Simcoe Conservation Foundation: 2007 annual report
• MCC-Murray Culshaw Consulting Pvt Ltd: 2007/8 annual report
• ALS Canada: ‘Ways to Support’ document
• Children’s Hospital Foundation, Washington DC, USA: send a valentine to a child in the hospital
• Girlguiding UK: Impact Report 2011
• Wikimedia Foundation: how banners can enhance fundraising
• Christian Aid: text for nets
• Twestival: grassroots fundraising from volunteers
• Tap-n-Give: modern technology for fundraising
• Greenpeace Italia: save the Parmigiano Reggiano from OGM
• Medicos Sin Fronteras: medicine for someone else’s pain
• Save the Children India: the ‘Every One’ campaign to reduce child deaths
• Thunderbird School of Global Management: a 24-hour telethon to save their famous tower
• 7 days 7 gifts – part of Give India’s ‘joy of giving’ week
• Reprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’
• Coriell Institute for Medical Research: What’s in Your Genes - A Celebration of the Science of Genetics
• The India Giving Challenge
• Jeans For Genes: statues wearing jeans
• The Beautiful Foundation: building philanthropy in South Korea with Lego block banks
• Dream A Dream: evenings out at the Little Theatre, Bangalore
• Wood Green Animal Shelters: urgent £3 food appeal
• St Michael’s Hospital Foundation: urban angel newsletter – special campaign edition
• St Michael’s Hospital Foundation: a special book to thank volunteers
• St Dunstan’s: help blind heroes interactive acquisition campaign.
• Ontario Nature: ‘Ruby the hummingbird’ mailing
• Jewish Care: the Post-it note campaign
• Harvard University: how Harvard got its name. Major gift fundraising in the seventeenth century.
• CHATS: the Norooz letter, in Farsi
• Blue Cross: a brand refresh
• St Michael’s Hospital Foundation: the 2010/11 annual report to donors
• SOFII stars: the world’s best fundraising direct mail.
• Help the Aged: ‘you have this gift’ direct mail pack
• David Ogilvy’s secret weapon
• Greater London Fund for the Blind: Christmas card and thank-you card tests
• Rhode Island Foundation: why less can be more with the annual report, particularly when it comes to legacies
• Grassroots International: their distinctive annual report
• Interval House: the gratitude report
• Send a Cow: thank-you drive
• Dr Barnardo’s Homes: quattro grandi raccolte fondi dal passato remoto
• I like to MO-ve it funny dance, Movember testicular cancer awareness
• Plan UK: ‘plan your story’ innovative new video and Facebook app
• Cinema stunt by Carlsberg
• The Zimbabwe Association’s emergency appeal
• Capital Area United Way: a well-captioned photo is worth 1,000 words
• Opération pièces jaunes: collecter par et pour les enfants.
• Le sac à sapin: joindre l’utile au généreux, au profit des enfants soutenus par Handicap International.
• Fondation Nicolas Hulot: transformer les sympathisants en donateurs, les ‘eco-acteurs’
• L’Ecole Centrale de Paris: booster la collecte alumni, via un défi entre promos, online.
• Is Asian charity different from Western charity?
• Give as you Live™.
• University of Washington: ‘stuff the bus’ campaign.
• Dr Barnardo’s Homes: how the death of Carrots led to a powerful slogan, from 1866
• Culver Academies: by example campaign
• WaterAid’s plastic bag mailing
• Deerfield Academy: Bruce Barton’s fundraising letters from 1960, letter 22
• IL PIANO/THE PLAN: il lancio dell’adozione a distanza, Spagna 1937
• L’annuncio stampa di Help the Aged ‘Dà la vista a un cieco’.
• Deerfield Academy: Bruce Barton’s fundraising letters from 1957 and 1958, letters 20 and 21
• Deerfield Academy: Bruce Barton’s fundraising letters from 1956 and 1957, letters 18 and 19
• Deerfield Academy: Bruce Barton’s fundraising letters from 1955 and 1956, letters 16 and 17
• Founding of the British Red Cross: a spectacular result from a letter to a national newspaper, 1870
• Ocean Conservancy: membership drive
• Deerfield Academy: Bruce Barton’s fundraising letters from 1951, letter 15
• McPherson Associates/ WPBT2: the ‘surprise us’ tick box
• The Big Give: online fundraising
• University of Oxford: legacy brochure
• University of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)
• University of South Carolina: Search for ‘the face of Y’ALL’
• Deerfield Academy: Bruce Barton’s fundraising letters from the turn of the 1950s, letters 12, 13 and 14
• Lake Simcoe Conservation Foundation: 2008 progress report
• Missing People: the online annual review
• Greenpeace: the virtual march for whales
• NSPCC: an early, effective use of Facebook
• Morinville and District Hands Across the Seas (HATS) ‘delightful treasures’ event
• Casa Speranti Edelweiss campaign
• Croatian Dogs appeal for new building
• Hannah’s school cake and biscuit bake
• Deerfield Academy: Bruce Barton’s fundraising letters for letters 9, 10 and 11, from 1948 and 1949
• Ben Franklin touring education and fundraising shows
• ITIHAS (I Think I Have a Solution) leadership workshop
• Deerfield Academy: Bruce Barton’s fundraising letters from 1946/47, letters 6, 7 and 8
• Deerfield Academy: Bruce Barton’s fundraising letters from 1945, letters 3, 4 and 5
• Deerfield Academy: Bruce Barton’s fundraising letters from the 1940s, letters 1 and 2
• The Children’s Hospital Trust careometer viral campaign.
• NSPCC’s supporter magazine The Children’s Friend
• Wood Green Animal Shelters: hungry mouths SMS Christmas campaign
• The Salvation Army: the ‘for God’s sake care, give us a pound’ campaign
• NARAL Leadership Circle: membership renewal
• Jesse Jackson’s bid for the White House, 1988
• Fund for a Free South Africa: high value mailing
• Association of International Cancer Research: Inspiring Stories Book
• The donor pyramid is dead… Long live the donor pyramid!
• Massachusetts Society for the Prevention of Cruelty to Animals: ‘Just $5’ email appeal
• FREE: ten years of fundraising experience!
• The Wildlife Conservation Society and Bronx Zoo: adopt-a-cockroach scheme
• CARE packages: returning to their roots
• Staff like donors? Recruit, develop, retain them…
• Live Aid: the history of an all-time great event
• Give that gift back!
• MSF warehouse: virtual catalogue and mass marketing campaign
• Kids Help Phone: buy a kid some time
• The Children’s Hospital Trust operating theatre complex campaign
• The Wishing Well Appeal for Great Ormond Street Children’s Hospital
• Defenders of Wildlife: multi-channel direct marketing integration
• Wishing Well Appeal: some appeal advertisements
• British Red Cross: the £7.7 billion appeal that changed British fundraising forever
• Pliny the Younger and the first appeal for matching funds, c. 100 AD.
• Youth for Causes: stimulating fundraising in Singapore
• Reverse Book Club cold acquisition pack: Books change lives
• Amnesty International: the shame Shell campaign
• The first ever major donor dinner – c. 970 BC
• Centrepoint ‘sponsor a room’: donor acquisition
• YMCA: ‘soft sell’ legacy advertising
• Book Aid International: the Reverse Book Club
• The Oxfamily box
• NSPCC: the Centenary Appeal, setting the gold standard in major campaign fundraising, from 1984
• Greenpeace UK: their cycle of renewal and reactivation mailings – the inertia mailing
• RNLI: ‘He’ll face…All we ask of you’ press insert
• Friends of the Earth: carbon calculator
• Handgun Control: acquisition pack
• Dobrota Foundation: ‘everyone can be a philanthropist’ campaign
• Rex Dog Shelter: ‘A pet is not a toy’ campaign
• Polish Scouting Association ‘Proficiency for life’ campaign
• ActionAid ‘Bollocks to Poverty’ campaign
• Riverside School: the Design for Giving contest
• Bosnian Handicrafts: ‘shopping with a purpose’ campaign
• The GIVING WELLY Campaign
• Covenant House candlelight vigil
• UNICEF and Futbol Club Barcelona: a global partnership for children
• Dream a Dream’s ‘uncrush a dream’ campaign
• Moses raises funds for the tabernacle – c. 1,500 BC
• Amnesty International Australia: David Hicks press insert 2007
• Farm Africa: a thank-you letter and gift
• Help the Aged ‘...little piece of plastic’ direct mail acquisition pack
• Dr Barnardo’s Homes: four fundraising greats from the distant past
• The early Christian Church: Paul the apostle motivates his church’s donors – c. 56 AD
• Hannah’s innovative direct mail appeal
• George Smith as others see him
• Royal National Lifeboat Institution: ‘boots’ advertisement
• African National Congress: the emergency pre-election fundraising, from 1992
• ActionAid: the welcome to child sponsorship package
• Youthreach: ‘if I were rain’ publishing for a good cause
• Greenpeace UK welcome materials, from 1992
• Greenpeace Australia Pacific: the welcome process
• Mith Samlanh Cambodia: the ‘buy a brick’ land campaign
• Steel Yard: ‘fund a day’ appeal
• ActionAid: the ‘postal parent’ advert
• WWF Canada’s press advertising, or... ‘you didn’t really approve this, did you?’
• Goonj..: dignity through recycled clothing
• Amnesty International: throw-away insert campaign
• The National Park Foundation: ‘Plan for Parks’ mini-proposal
• Dream-a-Dream Foundation: ‘dine for a good cause’ campaign
• United Way: the impact calculator
• Greenpeace UK: their cycle of renewal and reactivation mailings, the ‘countdown’ and ‘please and thank-you’ packs
• The Dogs Trust: sponsor a dog scheme, television commercials
• GiveIndia’s electronic newsletters: opening a door to effective giving in India
• Sense’s brilliant style for face-to-face fundraising
• Give India’s Joy of Giving Week
• The Chilean Bible Society: mobile phone texting campaign
• Grannies’ Pizzas for Vishranthi Old People’s Home
• Goderich medical clinic campaign
• Islamic Aid: fundraising strategy
• UNHCR’s goodwill ambassador
• Australian Conservation Foundation: end of year appeal
• British Heart Foundation: the ‘calculate the cost of heart disease’ mailing
• RNLI: ‘stand behind these men’ press ad
• Greenpeace International: the reinvention of face-to-face fundraising
• UNICEF India: the ‘tele-facing’ campaign
• The Society for Effecting the Abolition of the Slave Trade: minute regarding the need for fundraising from 1788
• Woman’s Royal Voluntary Service: face-to-face postcard
• Farm Africa: ‘ask for what you need’
• Greenpeace India: SMS lead generation
• Habitat for Humanity International: Hungary mailing
• RSPCA’s pile of dead dogs advertisement
• RCSB: Bhopal emergency appeal
• Médecins sans Frontières: ‘field partners’
• The early Christian Church: St Paul’s letter to the Corinthians
• A Dismal Swamp: an extract from Our Mutual Friend showing Charles Dickens’ view of fundraising in Victorian England
• Princess Margaret Hospital Foundation: Wings of Hope appeal
• Albert Street Methodist Sunday School: the foot of pennies from the 1930s
• Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water!
• Habitat for Humanity: money back guarantee
• ISRT thank-you and welcome letter
• ActionAid: the inserts with built-in reply mechanism
• Oxfam’s press ads from the 1950s and 60s
• WWF Canada: welcome pack for new donors
• Soil Association: membership development
• WWF Canada: new donor questionnaire
• NSPCC: the Little Book of Change
• RNLI: the legacy letter
• Station WDCN, Nashville, USA: special ‘thank you’ to a donor
• Great Ormond Street Hospital: legacy marketing 1856
• DirectChange.org website
• Greenpeace Sweden’s legacy commercials
• Children’s Cancer Institute of Australia: bequest conversion pack
• RSPB: brand stretch work
• Kelvingrove refurbishment appeal: capital campaign
• Feed the Children’s ‘baby box’
• Los Angeles County Museum of Art: capital campaign
• HomeFront’s virtual gala: ‘Don’t Save the Date. Just Save the World.’
• RSPCA New South Wales: cupcake day
• Covenant House Alaska: ‘moustache march’
• Path for Life Medical Rehabilitation and Therapy Centre: ‘path to life’ concert in Uzhgorod City
• UNICEF: trick or treat
• Cure Cancer Australia: ‘can too’ sporting events
• Crisis Christmas card challenge
• Waitrose ‘community matters’ giving initiative
• ActionAid’s Christmas collection: virtual gifts that keep on giving
• United Way Hungary: ‘why do I help?’ campaign
• The Foundation for Childbirth with Dignity: 'you have a right to ask’ campaign
• Operation Raleigh: toilet paper mailing
• Dream a Dream: Newspaper Campaign
• WWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign
• Southern Poverty Law Center: Partners for the Future legacy letter and brochure
• The Lost Dogs’ Home, Melbourne: direct mail acquisition
• Botton Village: giving donors choices
• Mencap: Christmas appeal
• Muscular Dystrophy Group: envelope test
• Womankind Worldwide: donor recruitment mailing
• RSPCA New South Wales: project Guardian Angel
• Lawrence Park Community Church: appeal for a sign
• Greenpeace UK’s ‘forget it’ pack reactivation mailings
• Longwood Gardens direct mail membership acquisition pack
• Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)
• Children’s Wish Foundation: the power of a story
• The Shires of Wood Green
• Arthritis Care: ‘people like us’ campaign
• Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign
• Dogs Trust: sponsor a dog
• Helvetas: integrating awareness and fundraising
• Prostate Cancer Research Fund: fundraising from beyond the grave
• Planned Parenthood Rhode Island: donor newsletter
• The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite
• UNICEF Pigotta project: adopt a doll and save a life
• Station WNED, Buffalo and Toronto: ‘thank you’ card to a donor
• WWF integrated legacy marketing campaign
• Greenpeace Australia: The legacy beer mat
• Multiple Sclerosis Society, Holland: television commercial
• Jerry Falwell’s Liberty Alliance: emergency appeal for cash
• Bad Ad - Greenpeace Portugal: the unfortunate example of the reversed out coupon
• Nature Conservancy of Canada: Legacy mailing
• Dogs Trust canine care card
• RSPCA’s ‘sow tethering’ telephone campaign
• THE PLAN: the launch of child sponsorship, Spain 1937
• Nature Conservancy: launch of their Science Council
• ActionAid: transparency and readability
• Rebecca Brown and Agnes Holliday: mystery shopping tests for PBS and the Smithsonian Institution
• Amnesty International UK: press ads that shook a nation
• UNICEF: the card that launched UNICEF’s fundraising
• International Campaign for Tibet Freedom: bracelet appeal
• Botton Village ‘Frances’ pack
• Faisalabad’s first cycle rally for peace and the environment