The Commission for the Donor Experience: reports coming soon

The Commission on the Donor Experience was born out of a belief that charities would be more effective and be able to raise more by putting donors and their interests at the centre of their thinking.

Added by
Sue Kershaw
Added
January 19, 2017

With the Commission’s permission, SOFII plans to publish the outcomes from all of their findings and deliberations in a specially constructed area dedicated to providing you, SOFII’s users, with the best information available anywhere on how to improve the donor experience.

Introducing the Commission on the Donor Experience

We've already made a start with project 6 of the Commission on the Donor Experience, The use and misuse of emotion. The full contents list announcing all 30+ parts of the project will be published on SOFII in the next week or two.

CDE project 6 is organised by Ken Burnett. Any comments or questions regarding the project should be sent to him here.

The use and misuse of emotion
From CDE project 6: the use and misuse of emotion, section 3, the science of emotions, article 3.2.

The positives and negatives of emotional fundraising
From CDE project 6: the use and misuse of emotion, section 4: emotions and donors, article 4.2.

Jack’s story, from Claire House Children’s Hospice




Related case studies or articles

Introducing the Commission on the Donor Experience

This summer fundraising in the UK has been under attack like never before with alarming consequences in damaged trust and loss of public confidence for Britain’s charities. Now a large group of voluntary sector leaders is coming together to do something about it.

Read more

The positives and negatives of emotional fundraising

In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research. 

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Shifting hope: why a journey through emotions to hope is key for hospice fundraising.

Dr Suzi Attree, corporate fundraising account manager at Helen & Douglas House, explains the importance of emotions in fundraising for hospices, and how a journey through them to hope is key.

Read more

Jack’s story, from Claire House Children’s Hospice

A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.

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The use and misuse of emotion

This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience. 

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Bridging the empathy gap

Challenging the accepted wisdom that victims of conflict will always be regarded as less deserving of donors’ support than the victims of natural disasters by three experienced strategic thinkers for the Commission on the Donor Experience. 

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Fear, flight and fight – turning pain into gain

Lyndall Stein explores the use of powerful images and words and how they can be key to reaching into a donor’s heart.

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Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland

A truly inspirational case study celebrating the incredible work of Merchants Quay Ireland's fantastic fundraising team who transformed the fortunes of this small charity, multiplying its revenue more than tenfold, providing essential assistance to the homeless of Ireland along the way.

Read more

About the author: Sue Kershaw