​Three brilliant incentive mailings for you to borrow today

Added by
Ken Burnett
Added
October 17, 2015

Recent News

Rebels on the river Liffey: Ask Direct Summer School is back

Dublin will be the place to be on July 12th and 13th as the Ask Direct Summer School returns for two days of insight, exchange and provocative thoughts.

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Fresh content in Portuguese and Spanish

We bring you fresh translations of two great case studies, one in Spanish and one in Portuguese as we continue to make SOFII accessible to as wide an audience as possible.

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Calling all suppliers to the fundraising sector

Why a letter to you from SOFII might contain ‘…the best offer you will ever get in your commercial life.’ But be warned. This superb letter will stir your nostalgia and leave you longing for the bygone days of great, classic direct mail. It may even make you cry.

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Good advice and bad ads

Bringing you the best of the best and what you really need to avoid doing: two different angles to help transform your fundraising.

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SOFII’s best of the best: the NSPCC Full Stop campaign in full

Now in full, the chronicle of the most successful charity campaign in UK history, the NSPCC’s Full Stop campaign is on SOFII. Be prepared to be inspired.

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About the author: Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). His latest – and in his view, most important – book is Storytelling can change the world, just published by The White Lion Press.

Ken is also SOFII's managing trustee.

More from Ken Burnett