Want to be donor-centred?

Added by
August 01, 2017

What new promise will you make to donors?

The Commission on the Donor Experience was formed in March 2016 in response to media scrutiny of fundraising practice. At its heart was one simple ideal – to place donors at the centre of fundraising.

The Commission has brought together the results of extensive research of donors' experiences - good and bad - along with the insight and experience of more than 1,000 people from across the voluntary sector, to create a vast body of invaluable resources that includes 28 projects, 526 ideas for change and 250 case histories.

Some of the best practitioners, authors and thinkers in the sector have all contributed to one aim: to transform the culture of fundraising to a truly donor-centric approach to raising money.

Sir Martyn Lewis CBE, Chair of the Commission said, 

'For the first, time, the charity sector has come together in force to demonstrate its commitment to donors. Our report is richer in content than any previous study and as a result sets the stage for many years to come.'

Stop thinking about your needs and just adhering to new regulations and start thinking about what motivates and inspires your donors. And then inspire positive change within your organisation to raise more for your cause.

Click on the image below to see all the summaries of all of the projects in one document - PDF format

Recent News

SOFII’s best of the best: the NSPCC Full Stop campaign in full

Now in full, the chronicle of the most successful charity campaign in UK history, the NSPCC’s Full Stop campaign is on SOFII. Be prepared to be inspired.

Read more

International Women’s Day 2018

To mark this important day in the global calendar, here are some of the best campaigns on SOFII by women’s organisations and some incredible thought pieces looking at gender equality in the charities sector.

Read more

Inspiration from Ireland

Despite their small size, Abortion Support Network transformed their organisation's fortunes by including their donors' voices in their direct mail campaign. Read how this superb campaign is inspiring others.

Read more

Why you should watch out for the lightbulb moments

Two leading fundraisers from the Netherlands share their thoughts on why the lightbulb moments are so relevant and will help you transform your fundraising.

Read more

The lightbulb moments return: if you want to get, you first need to give

SOFII's lightbulb moments return with thoughts on the Commission on the Donor Experience and five short but insightful videos to transform your fundraising.

Read more

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

More from SOFII