Australian Conservation Foundation

Australian Conservation Foundation: l’appel à la fin de l’année

by Jenny Craven

En changeant la façon qu'on demandait aux donateurs pour le soutien, l'ACF ont triplé leur revenu et réponse avec ce mailing. Il est un exemple de publipostage crédible, convaincant et engageant aux donateurs.

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Australian Conservation Foundation: end of year appeal

The first appeal outer envelope.

by SOFII

By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.

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