Book Aid International

Reverse Book Club cold acquisition pack: Books change lives

by SOFII

Book Aid International’s latest donor acquisition mailing package, created by them with UK marketing and communications agency Catalyst.The outer enve…

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Book Aid International: the Reverse Book Club

by SOFII

RBC is just like a normal book club, only its members never receive the books – instead each month four books are sent on each member’s behalf to people in the developing world. Donors love this scheme for its tangible accountability. For a small weekly outlay that most will never miss, they can see what their help is achieving and can readily imagine the impact of their gift, month after month, on small children and struggling students, eager to learn and to work their way out of poverty.

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