Greenpeace

Greenpeace UK: their cycle of renewal and reactivation mailings – the inertia mailing

DM campaign

by SOFII

The last in this series of renewal and reactivation appeals is the cleverest, we feel. It introduces supporters who have resisted all the other requests in the cycle to the concept of a new and very dangerous threat to the already threatened environment: the donor's own inertia.

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Greenpeace Australia Pacific: the welcome process

by SOFII

Think objectively about the experience a new donor has within the first few months of joining your organisation. Greenpeace Australia Pacific has developed a new and simplified process to ensure that new donors receive clear communications that both thank and further engage them. The result is that they’re reducing the number of donors who leave within the first three months.

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Greenpeace UK welcome materials, from 1992

by SOFII

This is an important record of an approach to thanking and welcoming donors from back in the days when the idea of sayinging ‘thank you’ and ‘welcome’ was quite new to most organisations and barely understood in the emerging field of donor relationship development.

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Greenpeace USA newsletter: the origami whale

by Matthew Sherrington

If you want to engage your donors give them something interesting and fun to do. This is an example of transforming the humble newsletter, with new energy and purpose, to deliver a real involving experience to supporters.

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Greenpeace UK: their cycle of renewal and reactivation mailings, the ‘countdown’ and ‘please and thank-you’ packs

envelopes

by SOFII

The two mailings shown here form part of Greenpeace UK’s renewal mailings cycle from the late 1980s. Each pack is short, punchy and based around a simple theme, encapsulated in a single word (each of which involves a powerful call to action and which are presented in a very Greenpeace way).

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Greenpeace International: the reinvention of face-to-face fundraising

by SOFII

Across the world the approach Greenpeace developed for direct dialogue changed the way fundraising organisations recruit new monthly direct debit donors. Raising millions, perhaps billions of pounds in the process.

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Greenpeace India: SMS lead generation

by SOFII

Face-to-face fundraising everywhere faces the same problems of high cancellation rates and low retention. This innovative, adventurous approach to pre-qualifying leads for F2F is particularly interesting in that it was first developed and tested in India. The SMS lead generation campaign is a filter mechanism designed to source ‘warm prospects’.

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Greenpeace Sweden’s legacy commercials

by SOFII

Colourful cartoon characters present the threats to their environment and set up a conversation about legacies for Greenpeace in Sweden. It’s all about trying new things and taking risks, which too many organisations shy away from. Greenpeace International has developed a structure to make them possible.

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Greenpeace Frontline: launch of a high level monthly giving scheme

by Charlotte Grimshaw

This was an early monthly giving scheme by Greenpeace UK. Within a short while, one fifth of all its income was coming from Frontline members.

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Greenpeace UK’s ‘forget it’ pack reactivation mailings

by SOFII

It’s easy now to forget that as recently as 20 years ago giving by direct debit was a comparative rarity. The paradigm for most fundraisers with large donor bases was the annual renewal cycle. This is the first mailing from a particularly good example of a renewal series, from Greenpeace UK.

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