Greenpeace

The Greenpeace legacy beer mat

The Greenpeace legacy beer mat, front

by SOFII

This is the copy line that every writer wishes he or she had written. If half the challenge with legacy marketing is how do you raise this delicate subject with donors, then this brilliant promotion hits every button perfectly. I’ve always believed that the fact it’s an advertisement on a beer mat is almost entirely incidental to its brilliance, though it is characteristic of Greenpeace that this is how they would choose to deploy such a fantastic idea. Without doubt, this is a fundraising classic. NB see also ‘lessons’, below.

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Greenpeace Portugal: the unfortunate example of the reversed out coupon

by SOFII

We love this, but sympathise greatly with its creator, whoever he or she might be. If you know anything about this ad, please share your informatio…

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