Greenpeace
Greenpeace UK’s ‘forget it’ pack reactivation mailings
by SOFII
It’s easy now to forget that as recently as 20 years ago giving by direct debit was a comparative rarity. The paradigm for most fundraisers with large donor bases was the annual renewal cycle. This is the first mailing from a particularly good example of a renewal series, from Greenpeace UK.
Read moreGreenpeace Australia: The legacy beer mat
by SOFII
The copy you see above is a line that every writer wishes he or she had written. If half the challenge with legacy marketing is how do you raise the delicate subject with donors, then this brilliant promotion hits every button perfectly. Without doubt, it is a fundraising classic. But did it actually generate many bequests? Click to find out...
Bad Ad - Greenpeace Portugal: the unfortunate example of the reversed out coupon
by SOFII
We love this, but sympathise greatly with its creator, whoever he or she might be. If you know anything about this ad, please share your information …
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