International HIV/AIDS Alliance

HIV/AIDS Alliance: ‘Come Together’ a bold and risqué TV advert

by Joe Burnett

A bold and adventurous campaign by The HIV/AIDS Alliance called ‘We Come Together’. In the most risqué TV advert ever broadcast on UK television, late at night, of course, they celebrated safe sex and prompted viewers to visit a bespoke website where they could buy a cheeky safe sex kit, the profits from which would go to the global battle against AIDs. Please note this case study contains explicit content. Viewer discretion advised. The video in this exhibit is sexually explicit so please don’t view it if you are likely to be offended. 

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