Lost Dogs' Home

The Lost Dogs’ Home, Melbourne: direct mail acquisition

by SOFII

The Lost Dogs’ Home, Melbourne, Australia is not just an exemplary practitioner of donor-centred relationship fundraising, they are also highly original and innovative. This pack is a perfect example of how important it is to constantly strive to improve DM fundraising tools.

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The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite

Clever recruitment: Some screen shots from The Lost Dogs’ Home’s microsite.

by SOFII

Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.

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