NSPCC
NSPCC’s supporter magazine The Children’s Friend
by SOFII
With their newly adapted online supporter magazine, the NSPCC are maximising a key supporter retention mechanism and making it relevant to the lives of their supporters.
Read moreNSPCC: the Centenary Appeal, setting the gold standard in major campaign fundraising, from 1984
by SOFII
There are few really transformational moments in fundraising history and this exhibit sets out to capture one of them. The NSPCC’s Centenary Appeal campaign in 1984 propelled fundraising practice in the UK and Europe forward in one giant leap.
Read moreThe gold standard in fundraising, part 1: laying the foundations.
by Ken Burnett
Giles Pegram of the National Society for the Prevention of Cruelty to Children (NSPCC) and Redmond Mullin of Redmond Mullin Limited describe how a seminal five-year fundraising campaign irrevocably transformed the fortunes of one of Britain’s top charities.
Read moreThe gold standard in fundraising, part 2: exceeding expectations.
by Ken Burnett
Final part of a conversation about transformational fundraising that Giles Pegram and Redmond Mullin had recently with SOFII’s Ken Burnett.
Read moreThe Harry Secombe soft sell legacy approach
by Ken Burnett
This campaign dates back to the late 1980s and was created by Burnett Associates Limited with Dennis Kingshot at the NSPCC.
Read moreNSPCC: the Little Book of Change
by SOFII
A brilliant example of stewardship at its best, the NSPCC’s Little Book of Change is a superbly-chosen high value thank you for major donors and volunteers alike. The Little Book of Change was designed to bring to life a range of outcomes for children that had previously been presented in a statistical report. Individual stories of children and families are shown through letters, poems, stories, magazine articles and drawings. This approach could be utilised by any organisation to make its key stakeholders feel part of what the organisation is trying to achieve and to secure their help in the long-term.
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