RNLI

Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts

by SOFII

An insightful use of technology that brings RNLI donors closer to the lifesaving work.  This text service allows donors to donate each time their chosen lifeboat is out saving lives and to receive an alert of launches in real-time.

Read more

The Collection Tin

by Sam Butler

Different ways to raise money for charities nowadays are seemingly endless. Yet the humble collection tin continues to stand silently by thousands of tills in shops, pubs, or in the hands of generous volunteers. Click here to see a variety of collection boxes from years passed and be astonished at the amazing amount of money raised.

Read more

RNLI online live launch map

by SOFII

The Royal National Lifeboat Association interactive map that gives their donors a 24-hour, every day of every year window into the heart of their mission.

Read more

RNLI: train one, save many campaign

The emotive image of an RNLI crew member holding the hands of the people he rescues brought the case for support to life.

by SOFII

A campaign from RNLI with a simple but powerful theme, message, image and call to action.

Read more

La lettera sui lasciti della RNLI, Royal National Lifeboat Institution

by Tiziana Fattori

Questa lettera ha raccolto milioni di sterline. È il classico esempio di un appello diretto ai propri sostenitori con la richiesta di informazioni utili a pianificare le entrate future.

Read more

RNLI: ‘He’ll face…All we ask of you’ press insert

The single-sided black and white RNLI insert from some time in the early 1990s.

by SOFII

Stained with the passage of time and perhaps more than a little carelessness, the face looking out at the reader from this single sheet insert has nevertheless lost nothing of its strength and power to impress. The simple direct proposition makes this one of the classic fundraising offers of all time.

Read more

Royal National Lifeboat Institution: ‘boots’ advertisement

A great ad from RNLI.

by SOFII

The shopping list is a classic fundraiser's device and this ad exploits the instrument to its full, offering the donor, in effect, the chance to kit out his or her hero.

Read more

RNLI: ‘stand behind these men’ press ad

Just days later, the newspapers were headlining a very different story.

by SOFII

The message is simple and direct – it tells who the RNLI is, what it does, and gets straight to the point by asking what the reader will contribute. It also uses a photograph of a crew member at the top of the page – a tradition that continues today.

Read more

RNLI: Britain’s first-ever street collection, 1891

by Carolina Herrera

An appalling loss of life in 1886 leads to the invention of a fundraising classic that's still raising millions today. A horrific double tragedy brought about Britain’s first-ever street collection for a charitable cause. It was a significant milestone in the history of voluntary action in the UK and elsewhere.

Read more

RNLI: the legacy letter

by SOFII

This letter raised £millions. It is a classic example of a direct appeal to supporters for information to help plan for future income. An example of a candid, plain-speaking, respectful letter to remind supporters that RNLI relies heavily on legacy income to fund their work.

Read more
1