Shelter’s hugely successful Christmas ecard campaign

by Alex Furness

Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.

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Shelter’s Joan and Rudy pack: a pet dog helps homeless old people

by Chris Barraclough

The creators of this direct mail pack from Shelter read the cause and its audience brilliantly and went on to smash its targets.

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