UNICEF

UNICEF Christmas adverts

by Joe Burnett

These TV adverts from Sweden are short but remarkably well-made, deploying wit and humour with sensitivity and intelligence to make crucial points. They may take in history, fantasy and mythology, but never lose sight of the core message from UNICEF.

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The UNICEF partnership with the 2014 Glasgow Commonwealth Games

by Joe Jenkins

UNICEF's partnership with the Glasgow Commonwealth Games was the first time the opening ceremony of a global major sporting event was used by a charity to raise money: £3.7 million during that evening alone, much of it by texts from people in the audience.

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“Change for Good®” : la campagna promossa da UNICEF

by SOFII

Da oltre 15 anni UNICEF raccoglie milioni, e milioni di fondi per i bambini più svantaggiati del pianeta. Come? Con un’idea semplice ma efficace: raccogliere le monete straniere che i viaggiatori non desiderano conservare.

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UNICEF: the Change for Good® campaign

by SOFII

For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.

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UNICEF: la cartolina che ha lanciato la raccolta fondi dell’ UNICEF

by Tiziana Fattori

Questa è una vera icona del fundraising. La prima cartolina di Natale in assoluto, il disegno che ha lanciato migliaia di disegni. Questa cartolina è datata il lontano 1946 e la storia sulle sue origine è abbastanza affascinante.

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UNICEF: la postal que lanzó la captación de fondos en UNICEF

by Alhelí Quintanilla

Esto es un verdadero icono de la captación de fondos. La primerísima postal de Navidad de Unicef, el dibujo que inauguró centenares de dibujos. Esta postal data de 1946 y la historia que hay detrás de su origen es encantadora. Apuesto algo a que la gente que estaba tan emocionada por el dibujo de la joven Jitka hace 60 años no tenía ni idea de que conduciría al multimillonario negocio internacional en que se han convertido las postales de UNICEF.

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UNICEF: la carte qui a lancée la récolte de fonds de l’UNICEF

by Laura Parrota

Cette campagne est réellement une icone. La toute première carte de Noël de l’UNICEF, le design qui a lancé des milliers d’autres designs.

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UNICEF and Futbol Club Barcelona: a global partnership for children

Young footballers from the Kids League pose for photos before the FC Barcelona-Zaragoza game at Barcelona’s Camp.

by SOFII

UNICEF scores for children through forming a valuable, useful partnership. Together UNICEF and the Barcelona football club will use this power in numerous ways to further the cause of children.

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UNICEF: trick or treat

From the US Fund for UNICEF – trick or treat then and now

by SOFII

A simple idea that has grown over many years. A fun way for children to help other children, which has lasted for nearly 60 years, is now supported by hundreds of thousands of young people plus their teachers each year and is still going strong.

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UNICEF Pigotta project: adopt a doll and save a life

Colourful posters

by SOFII

Another excellent idea from UNICEF that not only raises lots of money, but shows volunteers, particularly children, how important immunisation against deadly childhood illnesses is in the developing world. It also demonstrates how ‘it will never work here’ just isn’t true and that good ideas can be adapted to other cultures.

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