University of Leeds

University of Leeds: the calendar appeal

Dr Christopher Davidson shows the superb front cover of the calendar.

by SOFII

Another excellent mail appeal from the University of Leeds that carries on the successful theme of alumni sharing their experiences and memories of their time at the University.

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University of Leeds: direct mail cash appeal to alumni

The letter and reply form.

by SOFII

The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.

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University of Leeds: the memories appeal

The landing page of the website.

by SOFII

This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.

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University fundraising: how to reach younger alumni cost effectively

by Adrian Salmon

Thanks to Adrian Salmon and Leeds University, we’re able to bring you the first (but hopefully not the last) alumni fundraising exhibit. You can read about the strategy, see the adverts themselves and get a full break-down of their commendable results.

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