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11 pages tagged with ActionAid:
- ActionAid ‘Bollocks to Poverty’ campaign This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.
- ActionAid: the ‘postal parent’ advert These two black and white ads look dated now, and the first of these at least seems patronising too. But when these ‘postal parent’ advertisements appeared in the UK in the mid 1970s they were state-of-the art, the epitome of direct response fundraising.
- ActionAid: the inserts with built-in reply mechanism This promotion raised £millions and won almost every direct marketing award going. It also helped propel a new and little known organisation called ActionAid into the list of Britain's top 20 charities. Action Aid created a new format, which was then copied by dozens, perhaps hundreds of other organisations.
- ActionAid: the welcome to child sponsorship package ActionAid’s child sponsorship programme has been running in the UK for over 35 years. In 2008, they revisited the enquirer and welcome packs with the intention of making the materials the best that could be found anywhere.
- ActionAid: transparency and readability This exhibit shows great accountability and transparency but it’s also an object lesson in how not to communicate via the printed page.
- ActionAid’s Bold Move: giving donors a say over strategy Will you dare to be this bold? When ActionAid UK decided to embark on a new strategy they decided to consult with their major donors. The results may astonish you.
- ActionAid’s Christmas collection: virtual gifts that keep on giving The concept of virtual gifts is not new. However ActionAid’s approach is noteworthy because they have elevated the process and are now offering their supporters gifts that keep on giving.
- ActionAid’s journey to diversity How one of the UK’s leading INGOs improved performance from management, staff and board by putting its principles into practice. And found happiness in the process.
- CDE project 6 section 5.1: a communications practitioner’s view of emotion in fundraising. How should emotion be used in practical ways across all channels to enhance the donor experience? Can better use of emotional storytelling, as opposed to ever more persistent asking, really improve the donor experience, and if so, how?
- Il pacchetto informativo per dare il benvenuto a chi desidera adottare un bambino con ActionAid Il progetto di adozione a distanza di ActionAid è attivo nel Regno Unito da oltre 35 anni. Nel 2008, sia i materiali informativi che i mailing di benvenuto vennero rivisitati con l’intenzione di migliorarli il più possibile.
- Is this really the best fundraising proposition of all time? And is it good development? The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid.
