14 pages tagged with Australia:
- Australian Conservation Foundation: end of year appeal By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.
- Cure Cancer Australia: ‘can too’ sporting events Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.
- Guide Dogs NSW/ACT*: ‘tea for two’ appeal A double award-winner from the Guide Dogs of New South Wales that surpassed previous appeals not only in money but in showing how that the organisation does so much more for blind people, young and old, than training dogs: adorable as they might be.
- Médecins sans Frontières: ‘field partners’ Without doubt all fundraisers want regular givers and lots of them. This is a great example of how to convert your existing supporters from random one-off gifts to planned regular giving, and how charities can change the giving behaviour of existing supporters.
- Movember: moustache-growing campaign for men’s health
- One Girl: Do It In A Dress Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.
- RSPCA New South Wales: cupcake day The brilliant thing about this idea is that the supporters do most of the work and they have a great time too.
- RSPCA New South Wales: project Guardian Angel This is a charming appeal with wonderful photography and a great one-off proposition. Milo (that’s him opposite) could have been adopted several times over just by the SOFII office alone!
- Sean Triner’s 40th birthday appeal A highly personal and very effective anniversary fundraising effort from an acknowledged master of the detailed, well-structured ask.
- The Lost Dogs’ Home, Melbourne: direct mail acquisition The Lost Dogs’ Home, Melbourne, Australia is not just an exemplary practitioner of donor-centred relationship fundraising, they are also highly original and innovative. This pack is a perfect example of how important it is to constantly strive to improve DM fundraising tools.
- The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.
- The Salvation Army: Christopher’s letter Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.
- The six essential building blocks of fundraising success A fundraising text from Australia is unusual, says Roewenn Wishart. Read his review of Yes You Can Fund It by Shannon Anderson, which he says is well worth reading whether you’re new to fundraising or an old hand.
- Who Gives a Crap: the ‘sit down’ Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.